Ad tech start-up Wrappli is this week launching a mobile outdoor advertising tech platform that allows advertisers to leverage car owners in locations of strategic importance to their clients by wrapping privately-owned vehicles in client advertising, and tracking their travel using a patented beacon technology that connects to a mobile app held by drivers.
The launch was made possible after a funding boost from Sydney Angels and a syndicate of other investors allowed Wrappli to finalise the technology, which now gives advertisers real-time visibility on the location of their ads, while allowing drivers to track the passive income they earn by simply going about their usual routes (up to $600 per month).
Suraj Vaghjiani, CEO and co-founder of Wrappli, said the businesses idea about during a conversation at a start-up event between he and co-founder Fiona Aaron.
“We wanted to find a way for drivers to mitigate vehicle costs without changing the way they were driving,” he said.
“Because we both have a background in media and advertising, we wondered whether there was an advertising solution to this problem.
“After a few more brainstorming sessions, the concept behind Wrappli slowly emerged, so we threw $180 into Facebook advertising to see if there was any interest in our idea, and we got over 1,000 expressions of interest almost overnight from drivers. We were totally blown away by the response.
“Knowing the idea was a popular one, we then set about ensuring our business model was solid and would hold up to scrutiny from potential investors, as we knew we needed additional funds to build on our original technology. That’s when we turned to Sydney Angels, who embraced it immediately.
“After assisting us to finalise the original tech, the funding from Sydney Angels will now also allow us to validate and test the business model even further so we can fully understand how to deliver results for advertisers. This in turn will allow us to expand into other major cities in Australia in the second half of 2017.”
Sydney Angels member Jemma Enright said: “The founding team brings together a strong mix of advertising expertise and technology entrepreneurialism, which was a key attraction for Sydney Angels.
“The current technology already delivers high levels of accountability via GPS data tracking and advanced reporting functionality, but Wrappli’s plans to extend this further to deliver something completely unique to advertisers is truly visionary.”
At Zavy, we track the movings and shakings of brands across a range of industries on our social scoreboards. We want to see brands use social media as a space for real brand building and connecting with people – after all, that’s what it was created for. In their ground-breaking advertising report, The Long and […]
Cummins&Partners has redefined what the next decade will look like for Chobani in its new brand campaign Food Made Good. Building on the four years of partnership between Cummins&Partners and Chobani, this campaign was born through strategic leadership to uncover the truth at the core of the brand and bring it to life through a […]
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]