Born Licensing, a Melbourne based clip licensing company, has been appointed licensing agent for Twentieth Century Fox in the Australia and New Zealand markets.
Owner and director of Born Licensing David Born has long been involved with clip licensing, having previously worked for major global studios in several senior roles across Australia, New Zealand, Europe, Africa and the Middle East.
“This is an incredibly exciting time for Born Licensing. Twentieth Century Fox Consumer Products has an extraordinary portfolio of brands, and we are delighted to be partnering with them on their clip licensing business. We’re confident that advertisers in Australia and New Zealand have an appetite to leverage entertainment brands in their campaigns, and the breadth of Fox’s brand portfolio offers something for everyone.”
“There is demand for content in the marketplace and the Fox portfolio serves as an instrumental resource for key partners and advertisers,” said Cynthia Pascoe, vice president of Global Promotions, Twentieth Century Fox Consumer Products. “The Born Licensing team possess experience and creativity that will prove invaluable as we continue to grow our business and generate awareness related to commercial clip licensing.”
The Twentieth Century Fox portfolio boasts a range of animation favourites including The Simpsons and Family Guy, along with popular live action shows Modern Family, How I Met Your Mother, 24 and American Horror Story. It also offers a wide range of theatrical properties such as Avatar, Titanic, The Sound of Music and Home Alone.
Born says, “The most powerful thing about Fox is that not only are they producing amazing content today, but they have been for nearly 100 years. Clip Licensing is not only about leveraging today’s hottest TV or movie brands, classic brands that have iconic status are also powerful and connect with a range of demographics. Look at The Sound of Music for example, which has engaged with generation after generation, and will continue to do so.”
Born Licensing will be meeting with advertising agencies throughout Australia and New Zealand to discuss clip licensing techniques and the portfolio of brands available to work with.
Born says, “The clip licensing business is actually a lot broader than it sounds. There are many ways to leverage existing footage creatively. Additionally, there are a range of other clip licensing techniques that have proven to be effective such as using character likeness, recreating an iconic TV show or movie scene, using themes and plots or even simply featuring popular quotes and catch phrases”.
Twitter was forced to make the unprecedented decision to disable the ability of verified accounts to send tweets following a major hack. The hack saw Barack Obama, Joe Biden, Bill Gates, Elon Musk, Kanye West and Michael Bloomberg attempting to fool their millions of followers with a Bitcoin scam. As well as these major political […]
Acast Marketplace now has a virtual storefront. Advertisers can browse Acast’s global inventory of thousands of monetizable podcasts, and use search criteria to filter a list of shows that best fit their brief and budget. Filters include audience demographics such as age, gender and language, podcast subject categories, and more — and, once selected, the […]
Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever-growing eCommerce portfolio. The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, […]
The Connect Agency has just announced the launch of their micro influencer booking agency, Connect Engage. The division will represent digital content creators in the kids and family; interiors; and health and wellness spaces to drive brand engagement and reach further. Connect Engage will work alongside the public relations, creative, and talent representation arms of […]
Cashrewards, today announced the appointment of experienced loyalty, data, digital marketing and ecommerce executive Bernard Wilson as its Chief Executive Officer. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. He joins from data science and artificial intelligence leader Quantium, where he was […]
As BritBox escalates its plans to launch in Australia later this year, joint venture partners BBC Studios and ITV announce the appointment of Moira Hogan as Country Manager. Tasked with leading the BritBox Australia strategy and team, Moira joins from Network 10, where she was Head of Content and Commercial Partnerships for Digital Media. She […]
Australian Energetic Beauty brand, Bean Body today launches its new campaign #BEANYBODY that breaks convention by featuring every bodies. Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of Bean Body – 12 inspiring everyday women who […]
A new media platform servicing Australia’s burgeoning legal cannabis industry launches today. Cannabiz is the brainchild of Mumbrella co-founder and former CEO Martin Lane and KlickX founder Kim McKay. It will inform, educate and connect Australia’s legal cannabis sector through its website weekly newsletter, podcast, market intelligence, industry reports, networking events and business consulting services. As […]
Medallia today announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral data in Adobe Experience Cloud to deliver a single view of […]
“As marketers, we tend to overcook the storytelling process.” That was the message from Carlton and United Breweries head of creative and production Jonathon Bernard, during a special B&T Webinar on Storytelling at Scale, presented in partnership with Shutterstock. “Successful storytelling is the ability for a story to resonate and connect with its audience. As […]
oOh!media’s Queensland market position is set to be bolstered with the appointment of former ARN Sales Director Jamie Wood as the new leader of its Queensland sales team. An experienced and respected industry figure, Wood will enhance the capabilities of the local sales team while delivering strategic leadership and building customer relationships across the portfolio. […]
New research has examined the role of echo chambers in Australia and their impact on society, media and brands, offering guidance to marketers on how to escape the sea of sameness surrounding their industry. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, examined the […]