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B&T > Media > Aussie Licensing Firm Inks Deal With 20th Century Fox
Media

Aussie Licensing Firm Inks Deal With 20th Century Fox

David Born
Published on: 1st April 2015 at 3:22 PM
David Born
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Born Licensing, a Melbourne based clip licensing company,   has been appointed licensing agent for Twentieth Century Fox in the Australia and New Zealand markets.

Owner and director of Born Licensing David Born has long been involved with clip licensing, having previously worked for major global studios in several senior roles across Australia, New Zealand, Europe, Africa and the Middle East.

“This is an incredibly exciting time for Born Licensing. Twentieth Century Fox Consumer Products has an extraordinary portfolio of brands, and we are delighted to be partnering with them on their clip licensing business. We’re confident that advertisers in Australia and New Zealand have an appetite to leverage entertainment brands in their campaigns, and the breadth of Fox’s brand portfolio offers something for everyone.”

“There is demand for content in the marketplace and the Fox portfolio serves as an instrumental resource for key partners and advertisers,” said Cynthia Pascoe, vice president of Global Promotions, Twentieth Century Fox Consumer Products. “The Born Licensing team possess experience and creativity that will prove invaluable as we continue to grow our business and generate awareness related to commercial clip licensing.”

The Twentieth Century Fox portfolio boasts a range of animation favourites including The Simpsons and Family Guy, along with popular live action shows Modern Family, How I Met Your Mother, 24 and American Horror Story. It also offers a wide range of theatrical properties such as Avatar, Titanic, The Sound of Music and Home Alone.

Born says, “The most powerful thing about Fox is that not only are they producing amazing content today, but they have been for nearly 100 years. Clip Licensing is not only about leveraging today’s hottest TV or movie brands, classic brands that have iconic status are also powerful and connect with a range of demographics. Look at The Sound of Music for example, which has engaged with generation after generation, and will continue to do so.”

Born Licensing will be meeting with advertising agencies throughout Australia and New Zealand to discuss clip licensing techniques and the portfolio of brands available to work with.

Born says, “The clip licensing business is actually a lot broader than it sounds. There are many ways to leverage existing footage creatively. Additionally, there are a range of other clip licensing techniques that have proven to be effective such as using character likeness, recreating an iconic TV show or movie scene, using themes and plots or even simply featuring popular quotes and catch phrases”.

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By David Born
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David Born is Director of Born Licensing, a brand licensing agency solely focused on licensing for the purpose of advertising and marketing. Born Licensing has been appointed licensing agent for entertainment powerhouse 20th Century Fox, Nickelodeon, Sony Pictures, Fremantle Media, Hasbro, Cartoon Network and BBC Worldwide. He also has a relationship with a range of other rights holders such as Disney, CBS, Paramount Pictures, Universal Studios, Aardman, Lionsgate, MGM and many more. Born Licensing is currently working with a range of creative agencies and their clients across Europe, Australia and New Zealand. David started his licensing career as FMCG & Promotions assistant at a leading Australian brand licensing agent Haven Licensing. During that time he worked with major licensors such as Marvel, Twentieth Century Fox, Sesame Workshop, Sanrio, Lucas Film and Nickelodeon. He worked with a strong portfolio of clients such as Parmalat, Boost Juice, Colgate, Johnson & Johnson and National Foods. David spent the following 4 years at Warner Bros. Consumer Products, starting as Licensing Associate and progressing to Manager of FMCG & Promotions. He drove revenue for the category with key FMCG & Promotional clients such as McDonalds, Hungry Jacks, and Parmalat. Additionally, David developed a strong understanding of clip licensing, working with clients including Bulla, ANZ and Westpac NZ along with their creative agencies. After moving to London, David had the opportunity to expand his knowledge and experience within the category further as Head of Category for FMCG & Promotions at Turner Broadcasting. He managed the food, beverage, health & beauty, promotions and clip licensing business across EMEA (UK, Europe, Middle East & Africa). Some of the exciting brands within the Turner portfolio include Ben 10, Adventure Time, The Amazing World of Gumball and LazyTown.

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