Aussie Licensing Firm Inks Deal With 20th Century Fox
Born Licensing, a Melbourne based clip licensing company, has been appointed licensing agent for Twentieth Century Fox in the Australia and New Zealand markets.
Owner and director of Born Licensing David Born has long been involved with clip licensing, having previously worked for major global studios in several senior roles across Australia, New Zealand, Europe, Africa and the Middle East.
“This is an incredibly exciting time for Born Licensing. Twentieth Century Fox Consumer Products has an extraordinary portfolio of brands, and we are delighted to be partnering with them on their clip licensing business. We’re confident that advertisers in Australia and New Zealand have an appetite to leverage entertainment brands in their campaigns, and the breadth of Fox’s brand portfolio offers something for everyone.”
“There is demand for content in the marketplace and the Fox portfolio serves as an instrumental resource for key partners and advertisers,” said Cynthia Pascoe, vice president of Global Promotions, Twentieth Century Fox Consumer Products. “The Born Licensing team possess experience and creativity that will prove invaluable as we continue to grow our business and generate awareness related to commercial clip licensing.”
The Twentieth Century Fox portfolio boasts a range of animation favourites including The Simpsons and Family Guy, along with popular live action shows Modern Family, How I Met Your Mother, 24 and American Horror Story. It also offers a wide range of theatrical properties such as Avatar, Titanic, The Sound of Music and Home Alone.
Born says, “The most powerful thing about Fox is that not only are they producing amazing content today, but they have been for nearly 100 years. Clip Licensing is not only about leveraging today’s hottest TV or movie brands, classic brands that have iconic status are also powerful and connect with a range of demographics. Look at The Sound of Music for example, which has engaged with generation after generation, and will continue to do so.”
Born Licensing will be meeting with advertising agencies throughout Australia and New Zealand to discuss clip licensing techniques and the portfolio of brands available to work with.
Born says, “The clip licensing business is actually a lot broader than it sounds. There are many ways to leverage existing footage creatively. Additionally, there are a range of other clip licensing techniques that have proven to be effective such as using character likeness, recreating an iconic TV show or movie scene, using themes and plots or even simply featuring popular quotes and catch phrases”.
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