Aussie Launches New ‘Home’ Campaign Via CHEP

Aussie Launches New ‘Home’ Campaign Via CHEP

Mortgage broker, Aussie, has launched a new and timely national advertising campaign that not only focuses on the significance of our homes during isolation, but also the importance of having the right home loan for right now.

The campaign is positive, feels personal and human, and celebrates everything home means to so many Australians, especially in recent times. It will air across Free to Air TV, Catch up TV, YouTube, Social Media, Radio, Spotify, and Podcasts.

The 30 and 15-second TVCs showcase a montage of Australian families who are working, cooking, watching movies, and spending time with loved ones – as a life lived, and enjoyed, at home. As the TVC comes to a close, Aussie Brokers on video chat begin to fill the screen reminding customers to speak to Aussie, to make sure their current home loan is the right loan for right now.

Aussie’s Head of Marketing, Sascha Hunt said: “Home is at the heart of this campaign. Since we are all spending more time in our homes, Aussie celebrates everything that a ‘home’ means to many Australians. It might just be four walls and four letters, but to our customers it’s everything.”

The campaign also recognises that along with our homes now meaning more than ever, there are many factors that have changed that could impact Australians’ finances, and whether their home loans are still right for their current situation.

Hunt said, “Importantly, now may be an ideal time for customers to review their home loan options and chat to an Aussie Broker.”

The creative force behind the advertising campaign is Aussie’s creative agency CHE Proximity.

Executive Creative Director at CHE Proximity, Wesley Hawes said: “As well as all the fear and uncertainty out there, we’ve also been in lockdown, stuck inside our homes for nearly two months now. We wanted to reframe this notion and make people think positively about their home and the amazing things they are doing in them. It’s a reassuring message from Aussie, who have an army of brokers to help provide clarity and help in the time when home, and having the right home loan, is more important than ever.”

Clinton Duncan, Brand Planning Director added, “Australians are incredibly proud and passionate about their homes, that will never change. This work taps into this enduring and positive truth, while ensuring relevance for the questions and concerns we all have right now. Aussie brokers are available to make sense of the circumstances and make sure you understand all of your options”

The inspiration for the Home campaign comes from Aussie’s customer data and insights, which shows customers are increasingly considering their financial circumstances during COVID-19 and are enquiring about whether they should review their existing home loan, while interest rates are at a historical lows. 

Credits

Client: Aussie Home Loans
Chief Customer Officer: David Smith
Head of Marketing: Sascha Hunt
Senior Manager, Marketing: Hannah Roy
Brand and Acquisition Specialist: Justine Duffy

Creative: CHE Proximity
CEO: Chris Howatson
Executive Creative Director: Wesley Hawes

Creative Director: Daniel Davidson

Copy Writer: Grace O’Brien

Art Director: Fernanda Gil-Pier

Producer: Karine Pawel

Senior Editor: King Yong

Brand Planning Director: Clinton Duncan

Group Account Director: Shane Holmes

Senior Account Manager: Laura Eagleton

 

Production Company – Revolver/ Will O’Rourke

Director: Tim & Joe

EP/ MD: Michael Ritchie

EP: Pip Smart

Producer: Anna Mannix

 

 




Please login with linkedin to comment

aussie home loans CHEP

Latest News

Everything You Need To Know About Joker Folie à Deux
  • Media

Everything You Need To Know About Joker Folie à Deux

The film Joker was one of the most successful films of 2019, grossing over $1 billion in ticket sales and winning two Oscars (it was nominated for 11). After a long, long wait we are finally just 8 months away from the second installment in the franchise – the Joker: Folie à Deux which is due […]

Seven Talks Up The Nightly’s “Mainstream Middle” & “Common Sense” Journalism As Boon For Advertisers
  • Media

Seven Talks Up The Nightly’s “Mainstream Middle” & “Common Sense” Journalism As Boon For Advertisers

Launching a new newspaper in 2024 might seem, at first glance, to be a fool’s errand. The industry, and journalism as a whole, is facing several existential crises. However, Seven West Media, believes its new masthead The Nightly could make a difference. Lead image: Anthony De Ceglie, editor-in-chief, The Nightly. The context in which editor-in-chief Anthony […]

Swifties Green With Envy As Jackie O Goes To Eras Tour Not Once, But TWICE
  • Media

Swifties Green With Envy As Jackie O Goes To Eras Tour Not Once, But TWICE

It was a hard weekend for those who failed to secure tickets to Taylor Swift’s Eras tour.  Not only did they miss the biggest event of the decade, but they were also forced to watch glitter-covered Swifties flaunt their Eras Tour t-shirts in their bitter green faces.  But there was someone who had no problem […]

“Twifties” Take To The Sky As Twisties Honour Taylor Swift
  • Campaigns

“Twifties” Take To The Sky As Twisties Honour Taylor Swift

Twisties, soaring high above Crown Sydney, painted the skies with a special tribute to Taylor Swift yesterday afternoon. As Taylor gears up for her highly anticipated Sydney leg of the Australian Eras Tours, Twisties was proud to show its unwavering support in a truly iconic fashion.

Written News Reaches An Incredible 97% Of Australians Aged 14+ Each Month
  • Media

Written News Reaches An Incredible 97% Of Australians Aged 14+ Each Month

Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97 per cent (or 21.4M) of Australians aged 14+ consuming news in any given month. The figures reflect the evolving and deepening landscape of news media titles and readership behaviours across print and […]

IAB Study: Online Advertising Spend Reaches $14.7 Billion
  • Advertising

IAB Study: Online Advertising Spend Reaches $14.7 Billion

The Australian online advertising market reached $14.7bn spend for the 2023 calendar year according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure increased 3.7 per cent year-on-year. This was a slowdown from the growth of 9.1 per cent reported in 2022, however, a […]

Hello Social’s FISHER Rework Of ‘JAMMING’ Sends “Bob Marley: One Love” To Number One
  • Campaigns

Hello Social’s FISHER Rework Of ‘JAMMING’ Sends “Bob Marley: One Love” To Number One

To celebrate the launch of BOB MARLEY: ONE LOVE, Grammy-nominated Australian music producer FISHER has put his spin on Bob Marley’s legendary track ‘JAMMING’. The global collaboration was spun up by Australia-integrated agency Hello Social and has already amassed over 5M plays.   View this post on Instagram   A post shared by FISHER (@followthefishtv) […]

UM Drives Off With Media Account For Global Automotive Manufacturer, Chery
  • Advertising

UM Drives Off With Media Account For Global Automotive Manufacturer, Chery

Following a highly contested pitch, media agency UM announces its appointment as media agency of record for global car manufacturer Chery.UM’s remit includes all media strategy, planning and buying in Australia, supporting Chery’s launch of all new vehicle releases in 2024, as the brand establishes its market presence.

HiBob Research: 61% Of Women Would Consider Leaving Their Job Over Wage Gap
  • Marketing

HiBob Research: 61% Of Women Would Consider Leaving Their Job Over Wage Gap

Over half (61 per cent) of Australian women would consider leaving their job if they find out that their organisation has a gender pay gap — regardless of how big the gap is — according to new research by HR tech unicorn HiBob. Surprisingly, 36 per cent of men also express a willingness to leave, […]

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]