Aussie Kids’ Christmas Wishlist: Netflix, Minecraft, iPads & iPhones Most Popular

Aussie Kids’ Christmas Wishlist: Netflix, Minecraft, iPads & iPhones Most Popular

Roy Morgan’s annual retail sales forecast, released in conjunction with the Australian Retailers Association (ARA), indicates Australians will spend more than $54.3 billion during the Christmas trading period. A solid part of this will go on gifts for children.

Of course it’s the thought that counts, but for those who aren’t quite sure whether they’re up to date on what kids really like right now, the Kids’ Cool List from Roy Morgan’s Young Australians Survey offers some inspiration.

Netflix tops the 2020 list — for the third year in a row — with the streaming service declared “really cool” by 62 per cent of 6-9 year olds and 70 per cent of 10-13 year olds.

Second in the overall list is Minecraft, riding a renewed wave of popularity. The digital creative building game is especially popular with 10-13 year olds (60 per cent, compared to 54 per cent of 6-9 year olds). Apple’s iPad has dropped a little since topping the list in 2016, but it is still judged cool enough to claim third place overall — and to be the top choice of the 6-9 year olds (64 per cent).

Roy Morgan has been going direct to the source to find out what matters most to Australia’s children since 2004. Each year over 2,000 young Australians aged 6-13 tell us about everything from their hobbies and favourite TV shows to how much pocket money they get, how they like to spend their time, and how they feel about themselves, their families and the world at large.

When it comes to what’s “really cool” right now, other items and brands that get the thumbs-up from the nation’s kids are iPhones (49 per cent); computers, including laptops and other tablets (45 per cent), Nike (42 per cent), Roblox (40 per cent), Harry Potter (just under 40 per cent) and, in equal ninth place, gaming consoles PlayStation 4 and Nintendo Switch (38 per cent).

There is strong crossover between boys’ and girls’ cool lists but there are differences too, with the Girls’ Cool Top 5 consisting of Netflix, iPad, iPhone, Minecraft and Harry Potter, and the Boys’ Cool Top 5 consisting of Minecraft, Netflix, iPad, PlayStation 4 and Spiderman.

For the 6-9 age group, Harry Potter-related items are a perennial favourite, as well as books, Lego and Lion King-related items. Pre-teens and teens are more focused on tech and high-profile shoes and sportswear brands, including Nike and Adidas.

Commenting on the findings, Roy Morgan CEO Michele Levine said: “Christmas is just around the corner and every parent, grandparent, aunt and uncle knows that giving gifts to children can be a joyous experience — but we also all know how hard it can be to figure out what’s currently considered cool and what’s not.

“The changing popularity of Fortnite and Minecraft is a good example. Last year Fortnite was just as popular as Minecraft, coming equal sixth on the overall list. But now it has dropped to No. 16 while Minecraft has risen to No. 2, thanks to influential YouTube stars. As ever ‘cool’ is in the eye of the beholder, but kids know it when they see it!”




Please login with linkedin to comment

Roy Morgan

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]