Sydney based aerial marketing company Branding by Air has embraced their newly opened US office by flying a 12,000 square foot banner over this year’s Super Bowl XLIX in Glendale Arizona.
The giant aerial flag, commissioned by US insurance giant PEMCO, celebrates the legendary “12th Man” supporters club. An institution for Super Bowl finalists the Seattle Seahawks, the 12th Man campaign will inspire and delight Seahawks fans as they face the New England Patriots in a showdown watched by over 100 million people worldwide.
Seahawks fans have been offered a unique opportunity to personally sign the giant banner, which will fly about the 75,000 capacity stadium and its environs before and after the game.
In recent years, the NFL Super Bowl has become almost as famous for it’s lavish advertising as the game itself. Dubbed the ‘Ad Bowl’ the world’s biggest and brightest brands dedicate huge sum to the unique audiences the spectacle delivers.
Branding by Air’s managing director Duncan McIntryre said the flight was an outstanding start for the company’s global ambitions in 2015.
“Expanding from Sydney to New York last year was the first step in our ambitions to become a truly global operation,” he said.
“Aerial advertising is all about big and bold executions, and it doesn’t get much bigger than the Super Bowl.
“This campaign harnesses not only the reach that a football field sized banner creates, but also a grass roots following with the world’s most loyal fans tracking our progress and sharing the event through social media.
“From humble beginning in Sydney, we are flying the Aussie flag across the globe creating inspiring and engaging campaigns for some of the world’s biggest and best-loved brands,” he added.
Founded in Australia in 2004, Branding by Air has grown to be one of the world’s leading aerial adverting organisations, opening their US office in New York in 2014.