Is This The Most Aussie Christmas Ad Ever? ALDI Goes Outback In This Year’s Spot Via BMF

Is This The Most Aussie Christmas Ad Ever? ALDI Goes Outback In This Year’s Spot Via BMF
SHARE
THIS



Unlike their UK contemporaries, Aussie retailers don’t tend to take too many risks with their annual Christmas spots.

However, the exception to the rule has to be BMF’s work for German budget grocer ALDI.

Previously, we’ve been served up surfing Santas, cheesy Americans the Tinkletons and last year’s hungry neighbours iteration. Which leads us to Christmas 2018 that debuted across TV screens last night.

Titled ‘Santa crashes Christmas’, the clever spot sees Santa ditch his malfunctioning sleigh in the outback and have to acclimatise and learn some smarts with the locals.

It’s a little bit dystopian – a little bit Mad Max – but it works in selling ALDI as an alternative to the majors this Christmas. Check the spot out below:

Alex Derwin, executive creative director at BMF, said: “‘The More the Merrier’ is an idea that places ALDI right where it should be at Christmas: between the Aussie generosity of spirit and the reality of not blowing your budget sky-high. It’s our second year executing the platform and this time we’ve told a deeper story across more channels.”

Screen Shot 2018-11-12 at 9.13.20 am

Paul Coles, general manager of the ALDI account at BMF, said: “We’re incredibly proud of the Christmas campaign this year. It’s a quintessential Aussie Christmas story with an abundance of food, family, friends and Santa – all set against a beautiful backdrop of the Australian outback.

“With an impressive range of quality Christmas fare, at the lowest possible prices, it really is the more the merrier with ALDI.”

Mark Richardson, marketing director at ALDI, said: “Each and every year we work tirelessly to improve our incredible Christmas range and quality so that our customers can enjoy their Christmas, spoil their loved ones and all for the lowest possible prices.

“Our aim this year was to use the more the merrier platform to tell a great Christmas story and at the same time showcase our amazing offer. We’re really proud of the outcome.”

The new campaign officially launched on Sunday across all channels including TV, online video, social, website, weekly catalogue, digital display, in-store POS, radio, outdoor and press.

Please login with linkedin to comment

Aldi BMF Christmas

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]