Aussie Agencies Top AD STARS 2020 Shortlist, With Ogilvy, M&C Saatchi Sydney And VMLY&R On Top

Aussie Agencies Top AD STARS 2020 Shortlist, With Ogilvy, M&C Saatchi Sydney And VMLY&R On Top
B&T Magazine
Edited by B&T Magazine

Australian agencies have scored the highest number of finalists at the AD STARS 2020 Awards – an international awards platform based in North Asia.

The 5 most awarded Australian agencies are: M&C Saatchi Sydney (21 finalists); VMLY&R (20 finalists); Clemenger BBDO Sydney (19 finalists); Ogilvy Australia (18 finalists); and whiteGREY (16 finalists).

There are also 54 finalists in the Pivot category – a new category for work created in response to the coronavirus pandemic. It celebrates campaigns that have “amplified and repositioned brands in response to COVID-19”.   Only two Australian agencies are shortlisted in this category: Block (Perth) for Plan C for Otherside Brewing Co., and Deloitte Australia for Suzuki’s ‘Das Talkomobile’.

From 20,028 entries from 60 countries, there are 1,651 finalists in total. The following countries received the highest number of finalists:

Australia – 203 finalists

Korea – 201 finalists

Japan – 169 finalists

United Arab Emirates – 153 finalists

Thailand – 104 finalists

Philippines – 85 finalists

Singapore – 71 finalists

New Zealand – 68 finalists

Malaysia – 64 finalists

China – 56 finalists

United States – 55 finalists

India – 55 finalists

Brazil – 51 finalists 

“It was impressive to see the high standard of production in many of the film entries that have been produced remotely this year due to COVID-19. It just goes to show that a pandemic doesn’t get in the way of creativity,” says Kim Ellison, Creative Director at Stanley St, New Zealand and a judge of AD STARS 2020.

Frederico Roberto, Executive Creative Director at Interweave in London, judged the Direct and PR categories: “Whether the projects were more or less commercial, more or less with a social cause at heart, the common thread is the burning desire to make an impact. And this is something that is not bound to just one country’s work or even a region. AD STARS has a broad reach and significance: from Iran to Indonesia, I saw work that truly elevates the human spirit through the craft of stories and messages that will surely be part of everyone’s day to day. Inspirational, to say the least!”

Overall, the agency networks with the highest number of finalists are: BBDO Worldwide (155 finalists); Ogilvy (127 finalists); Dentsu Inc. (113 finalists); McCann Worldgroup (60 finalists) and Grey Group (55 finalists).

All shortlisted entries are now in the running to win two Grand Prix of the Year trophies and a cheque for US$10,000. Winners will be announced online on September 7.



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