For 10 years, Audible has been sparking Australian listeners’ imaginations through the power of audio storytelling. Aussies have opened their hearts and their ears, welcoming Audible into their homes, onto their commutes and into their daily routines, with 89% of Aussie listeners saying audiobooks allow them to fit more books into their busy lives.
A driving force behind the audio entertainment revolution, Audible has worked with leading publishers, authors and voice actors to ensure Aussie customers enjoy an enormous collection of audio content from Australia and the world. Audible.com.au’s catalogue has experienced double-digit growth each year since 2014, and now includes more than 800,000 audiobooks, podcasts and Audible Originals.
Over the past decade, Audible has built a passionate subscriber base who consistently and voraciously listen to audio content, with Audible.com.au experiencing more than 20% growth in listening hours year-on-year, every year since launching in 2014. Globally, Audible users listened to more than 4.6 billion hours of content in 2023.
“It’s been incredible to witness the growth in demand for premium audio storytelling in Australia, as consumers increasingly look for ways to integrate entertainment and education into their daily lives. We’re proud to be the pioneer and innovator in this space and are passionate about continuing to explore what’s possible in audio entertainment,” said Ben Rolleston, country manager, Audible Australia.
Audible is committed to pushing the boundaries of storytelling, to ensure it remains the premier destination for original listening experiences and the pinnacle brand for creators and artists in Australia. Since launching its Audible Originals program locally in 2019, Audible has released 135 Australian Audible Originals, investing in and amplifying diverse Australian voices and stories.
Australian Audible Originals including The Greatest Menace by Patrick Abboud and Simon Cunich, Nut Jobs by Marc Fennell, Pillow Talk by Laura Nagy, First Eat by Nakkiah Lui and The Missed by Sami Shah, have collectively been celebrated with 35 prestigious local and international awards from 70 nominations, telling important and remarkable stories that shape culture in a way that only audio can.
“Sparking our listeners’ imaginations starts by making Audible a home for creators. It’s a huge source of pride to invest in the Australian creative community, and Audible remains committed to sharing important local stories that amplify Australian voices to our global listening audience,” said Karen Appathurai-Wiggins, head of regional content for Audible, APAC.
“Some stories are just best told in audio. At Audible we understand the intimacy and power of the listening experience, and together with Australia’s best writers, voices and creatives, we look forward to continuing to entertain, inspire and inform our listeners through outstanding and genre-defining audio storytelling”.
