German car marque Audi has unveiled a new campaign for its Audi S sports vehicle created and produced by Sydney independent agency WolfKing.
The campaign features a mix of television, cinema, outdoor, print and digital.
Kit Bashford, marketing communications manager at Audi Australia, said: “The moment we heard the ‘Scary Beautiful’ creative platform idea, we got excited. The whole process has been a collaborative and exciting one. We are absolutely delighted to see the performance and beauty of the S Range brought to life in such a powerful, cinematic way.”
WolfKing co-founder Jason Woelfl added: “Creating this campaign has been incredible. Every person who has touched it has been dedicated to crafting and finessing it. The passion shown by Ben, Lucy, Tim, Billy, Abbie, Richard, Cam and everyone who has been involved, has been amazing. It’s work we’re incredibly proud of and sets the bar for the agency and future clients.”
Dave King, co-Founder at WolfKing, commented: “To be given the opportunity to work on a project for such a prestigious brand is an absolute honour. The Audi team have been true partners in creating this work, making it easy and most importantly, making it fun to produce.”