Audi Partners With Fairfax With Native Content Series

Audi Partners With Fairfax With Native Content Series

Fairfax Media has partnered with German luxury brand Audi to launch its new A3 e-tron hybrid car with a ‘Long Read’ article series – a premium, high impact sponsored content format designed to maximise audience engagement with quality articles, videos, galleries, maps and infographics.

The Audi A3 e-tron ‘Long Read’ series appears in the Executive Style section of Business Day and across Fairfax’s digital and print mastheads.

Written by Fairfax content specialists, the Audi A3 e-tron‘Long Read’ series explores the broad context of sustainability in architecture, fashion, automotive and lifestyle. Reflecting the interests and passions of Audi drivers, the article series aligns with the general values of the Audi brand.

Fairfax Media custom solutions commercial manager Felix Krueger said: “Our ‘Long Read’ series for Audi is the latest example of how Fairfax Media’s custom content product suite connects engaged, inquisitive readers with advertiser-sponsored premium content.

Audi-long-Read

“Audi’s brand messages for its new A3 e-tron are vividly brought to life through our ‘Long Read’ format with quality journalism, rich photography and video integration across topics that engage and educate. This is a great example of how our ‘Long Read’ articles can be used to deliver brand aligned content to audiences.”

MediaCom senior digital executive James Wainwright said: “It’s becoming increasingly important to connect brands to audiences through relevant, in-depth content. In this instance, the ‘Long Read’ articles have enabled Audi to establish a realistic connection between the benefits of the e-tron and a lifestyle promoting sustainability.

“Custom content is only one element of a wider connection with the consumer for the launch of e-tron, however it’s vital in delivering on the deeper education piece needed to introduce such an advanced car into the Australian market.”




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]