Atomic 212°’s Director Of Innovation Makes Top 10 At Web Summit

Atomic 212°’s Director Of Innovation Makes Top 10 At Web Summit

Director of innovation at Atomic 212and the inventor of Viewpop app, Peter Brennan, has made the Top 10 shortlist out of more than 2,000 international startups at technology conference Web Summit.

The summit is where thousands of startups from around the globe compete to be the ‘next big thing’ in technology, innovation and breakthrough ideas. This year attracting over 30,000 attendees and 1,000 speakers for the three-day event. Some of the world’s most-successful startups have participated in the annual conference, from Uber & Instagram to Kickstarter and Stripe.

Viewpop is a social network that lets you capture and share three-dimensional photos from your smartphone. The free-to-download app is days away from going live on the App Store, and is changing the face of mobile photography and content creation for everyone; from individuals, photographers and creatives to startups, brands and established corporations. 

Out of more than 2,000 startups selected to exhibit at Web Summit 2015, Viewpop was selected as the part of the “Top 100” to participate in the Pitch Competition (presented by Audi).  The team then went on to be short-listed to the prestigious semi-finals Top 10 of the competition.

“We’re trying to change the way people create and consume content.  Whether that be people capturing moments, brands showcasing product, or creatives using the platform to do things we can’t even imagine just yet.  With our impending launch the more people who get to experience the app the better,” Brennan said.  “There’s power in 3D content, and once the right people start creating content in 3D, we feel that content creation will be reinvented.”

Atomic 212° CEO, Jason Dooris, said: “More and more people are browsing and shopping products on their mobile devices.  Viewpop brings products to life in a really innovative way.  It’s a game changer.”

Claire Fenner, Atomic 212° group general manager said: “We are very lucky to have guys like Pete on our team here at Atomic 212°.  Inventiveness and innovation are key parts of our media future.  Viewpop is the first in a new generation of what I call ‘glue apps’ – that being apps that connect brands with customers in a way that sticks.”

It is a grand opportunity for the Viewpop team to meet influential people in the tech world, and show their product to investors, mentors and journalists. Also it is a great opportunity to get feedback, and to learn how best to launch the app.

Viewpop is scheduled to launch on iOS within the coming days and will be available for Apple devices free from Apple’s App Store. Click here to register and find out more about creating 3D photos from your phone.

Please login with linkedin to comment

Environment Troll

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]