Atomic 212 has brought UK search expert Andrew Lowdon into the fold as head of SEO. The move follows the promotion of former head of search and data Tom Sheppard to the position of general manager of media technology in late 2015.
Lowdon brings with him specialist digital knowledge and experience of the multinational digital markets, and an in-depth knowledge of the Owned, Paid and Earned mix.
In the UK, Lowden led the SEO, SEM, CRO and web development charge for London based Search Marketing agency, Epiphany. His track record is impressive, overseeing award winning campaign Sounds of Street View, and working with top tier international clients.
“What interests me most is understanding how we can engage with a user at various stages of the journey. Understanding consumer trends, and then communicating to them,” Lowdon said.
Lowdon has already begun working across the breadth of Atomic 212o’s clients, which include TAB, Mortgage Choice and AMP, just to name a few. Andrew will be overseeing a team of search specialists and strategists, and is keen to leverage these strengths within the agency’s broader holistic offering.
“Atomic 212 has offered me a great opportunity to really help develop its offering, to take the agency toward its goal of becoming the market leader,” he added. “The agency is in a position to keep growing on its strengths year-on-year. That is definitely something I want to be part of.
“The Australian market presents some great opportunities for growth. There’s a big push on content, which is an essential part of any digital strategy. The SEO channel is strict and unforgiving at times, but you are only there by merit. It offers a great platform to build brands online, through strategic acquisition and retention methods,” he added.