Atomic 212° Melbourne has continued its impressive growth trajectory with nine senior recruits and an expanding rolodex anticipated to match Atomic Sydney’s $250 million billings by 2018.
The Melbourne office has had an impressive 2016 so far, winning the massive $40 million Origin energy account. As a result of this stellar growth, the agency has hired nine new staff members to join its ranks.
Meanwhile, Atomic Group GM, Claire Fenner (pictured above), who was a launch member of the agency, has relocated to Melbourne to head up the offering. Fenner has been a key component of the agency’s success in Sydney, leading the business to win Campaign Independent Agency of the Year, AdNews Media Agency of the Year and Mumbrella Media Agency of the Year titles in just twelve months.
Fenner, an industry young-gun and B&T 30 Under 30 Award Winner, will focus on nurturing new talent and driving success as she frontlines the business from the Victorian office, which is situated within the thriving food and wine district of Melbourne.
Fenner will focus largely on powering ahead with a full-service FY17 strategy for Origin Energy.
“Running the Sydney agency for the past two years has been a whirlwind, an incredible experience with me regularly having to pinch myself to make sure it was in fact a reality. The team in Sydney are world class, however the Melbourne team are proving to be a strong rival.”
Atomic 212° Melbourne has bolstered its ranks across planning, client services and digital with impressive recruits such as former MediaCom Implementation Planning and Investment Director, Lorraine Woods, who now holds the position of Atomic 212° Head of Trading from Melbourne.
Woods said: “I was thrilled to join the team shortly after an impressive $40 million Origin Energy win. I am glad to work alongside such strong talent and I look forward to tackling this new opportunity. Jason is an inspiring leader, I’m looking forward to working with him again.”
Eliza Golub also joins the Atomic Melbourne team as GAD Planning and client services. She joins the agency from Dentsu Mitchell, where she previously held the position as client service director. Golub has brought with her extensive experience across a diversity of categories including government, automotive, entertainment and pharmaceutical.
“I could not be happier working within such as fast-paced and innovative agency. There is a feeling of vibrancy that words cannot quite explain. I’m always looking for ways to develop and implement strategies that streamline processes and working within an independent and evolving agency has really enabled me to do what I love”.
Atomic Melbourne group business director and lead singer of The Filthy Pinks, Rory Heffernan, who launched the Melboure office in 2014 and oversees the management of all Melbourne accounts, said the rapid expansion of the Melbourne office has been made possible by Atomic 212°’s client successes and multiple award wins.
“This business has grown from a grassroots level and in this process we have grown to handle some of the biggest brands in the country. The people we have recruited along the way are invaluable. We are very much a family.”
Atomic 212° has offices based in Sydney, Melbourne, Newcastle and Auckland, from where it services clients in Australia, New Zealand, China, USA, Singapore and Japan. For further information concerning Atomic 212° as a business please visit www.atomic212°.com.au.
Seven has announced the total judging line-up for this season of Australia’s Got Talent. Patrick-Harris, who is American, is best known for his television work in How I Met Your Mother, as well as his role in the critically acclaimed film Gone Girl. He has also hosted a number of awards shows, including the Oscars, Tonys, and […]
WhatsApp has reaffirmed its commitment to user privacy in a new global campaign, following controversial policy changes earlier this year. The Facebook-owned messaging platform revealed earlier this year it would be sharing certain data with Facebook as a condition of use, with the potential for this data to be used for targeted ads. The changes […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]
BIG W has joined forces with Verizon Media’s branded content division, RYOT Studio, to give Aussies a new way to shop Australia’s favourite annual toy sale, Toy Mania, using augmented reality (AR). In a first for BIG W, customers can scan a WebAR code to ‘place’ select outdoor toys from the Toy Mania sale virtually […]
The #SeeingRed campaign by Hey Girls UK uses discordance to its advantage, conveying the frustration and disempowerment of period poverty. Hey Girls UK are a period brand seeking to end period poverty in the UK, selling period underwear, cups, pads, and tampons. They run on a ‘Buy One, Give One’ scheme, where for every product […]
An upcoming film about the terrorist attack on a mosque in Christchurch, New Zealand, has been widely criticised for promoting a ‘white saviour’ narrative. Members of the Muslim community have also said it is “too soon” to fictionalise the shooting, which happened in 2019. White supremacist Brenton Tarrant murdered 51 worshippers at Al Noor Mosque, […]
Isentia has announced a takeover offer from Access Intelligence, which is subject to shareholder approval. Under the offer, Isentia shareholders will receive $0.175 per share in cash; this implies an Enterprise value of $67 million. Access Intelligence is a technology-led company delivering SaaS products that address the fundamental business needs of customers in the PR, […]
CHEP Tech, CHEP’s technology offering, has strengthened its Sydney team with new hires, including ex-Isobar engineering leaders, Tim Chapman and Kirill Frolov, alongside the promotion of Jacinta Karras to Head of Tech Programs and Charlotte Bruton’s role expansion from Head of Mixed Reality to Head of Innovation Strategy. Mark Gretton, chief technology officer of CHEP […]
After it was initially delayed, a Four Corners episode on QAnon, and a link between the conspiracy and PM Scott Morrison, aired last night. The ep – which had 722,000 viewers, as per OzTAM’s metro data – interviewed the family of Australian QAnon followed Tim Stewart. Stewart is a family friend of Morrison, who has publically […]
With the on-time deadline right around the corner, now is the time to submit your entry for B&T’s newest awards program, Best of the Best. On-time entries for Best of the Best will be accepted until 5pm (AEST) on Friday 25 June. And, while you can submit entries after this date for another week, it’s definitely best […]
New data, compiled by Deloitte and released by industry body Commercial Radio Australia, shows a rebound in radio advertising. According to the data, commercial radio advertising revenue for metropolitan stations jumped by 72.6 per cent in the month of May to reach $59.605 million from $34.534 million a year ago. The rise reflects a strong […]
Swedish bank Nordax has created a tool to urge people to buy less online – and to make smoothies instead. How we shop online is constantly evolving, with new ways to pay and get items delivered. Now, with a global pandemic keeping everyone bored at home, online shopping has reached new heights. Nordax Bank, a […]
It might still be June, but the deadline for entries into this year’s B&T awards is fast approaching (they’re due Monday 19 July at 5 PM, in case you were wondering). This year we’re helping you like never before with our new series, ‘How To Win A B&T Award’, where we speak with a host of judges, […]