Athena wants to inspire Australians to take power into their own hands and switch home lenders in its latest campaign via The Royals.
With executions across out-of-home, transit, animated OOH digital screens, radio and digital, the campaign continues Athena’s brand platform of “Love us and leave us”, highlighting that Athena helps get people out of their home loan faster and gives them a great experience along the way.
In the animated OOH digital screens, trapped individuals and groups of people attempt to solicit help from passengers and passersby, before taking matters into their own hands and “breaking” the screen from the inside in order to escape their mortgage entrapment.
You can view the audio and video assets here.
Athena CMO Natalie Dinsdale said: “Our research shows that 2 in 5 customers feel trapped by their home loan provider and over a third of customers feel ripped off.
“We wanted a campaign that motivated customers to take action, that tapped into that ever-growing discontent and said to customers that NOW is the time to break free and move to a lender that is truly on their side.”
The Royals deputy ECD Sebastian Vizor added: “Off the back of launching ‘Love us and leave us’, this campaign helps reinforce with Athena, Aussies no longer need to feel trapped by their mortgage as they can escape to something better.”
Client: Athena Home Loans
Chief Marketing Officer: Natalie Dinsdale
Head of Digital Marketing: Tom Franklin
Senior Digital Designer: James Henderson
Marketing Executive: Wendy Tran
Agency: The Royals
Managing Partner: Dan Beaumont
Creative Partner: Nick Cummins
Deputy ECD: Sebastian Vizor
Senior Copy Writer: Lewis Farrar
Senior Art Director: Pete Sherrah
Group Account Director: Priyanka Patel
Account Manager: Amy Duignan
Creative Artworker: Kitty Turpin
Video Content Creative: Luke Dansick
Production Company: Limehouse
Producer: Ashlee Savins
Creative Director: James Lucas
MD: Duncan Harriss
3D & VFX: Chris Andrews
Videographer: Jeremy Shaw
Sound Studio: Rumble Studios
Sound Designer: Liam Annert
Producer: Fiona Dunn