Athena Shows Aussies How To Break Out Of Their Mortgage Life Sentence In Latest Campaign Via The Royals

Athena Shows Aussies How To Break Out Of Their Mortgage Life Sentence In Latest Campaign Via The Royals
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Athena wants to inspire Australians to take power into their own hands and switch home lenders in its latest campaign via The Royals.

With executions across out-of-home, transit, animated OOH digital screens, radio and digital, the campaign continues Athena’s brand platform of “Love us and leave us”, highlighting that Athena helps get people out of their home loan faster and gives them a great experience along the way.

Annotation 2019-10-14 120715 In the animated OOH digital screens, trapped individuals and groups of people attempt to solicit help from passengers and passersby, before taking matters into their own hands and “breaking” the screen from the inside in order to escape their mortgage entrapment.

You can view the audio and video assets here.

Athena CMO Natalie Dinsdale said:  “Our research shows that 2 in 5 customers feel trapped by their home loan provider and over a third of customers feel ripped off.

“We wanted a campaign that motivated customers to take action, that tapped into that ever-growing discontent and said to customers that NOW is the time to break free and move to a lender that is truly on their side.”

The Royals deputy ECD Sebastian Vizor added: “Off the back of launching ‘Love us and leave us’, this campaign helps reinforce with Athena, Aussies no longer need to feel trapped by their mortgage as they can escape to something better.”

CREDITS

Client: Athena Home Loans

Chief Marketing Officer: Natalie Dinsdale

Head of Digital Marketing: Tom Franklin

Senior Digital Designer: James Henderson

Marketing Executive: Wendy Tran

Agency: The Royals

Managing Partner: Dan Beaumont

Creative Partner: Nick Cummins

Deputy ECD: Sebastian Vizor

Senior Copy Writer: Lewis Farrar

Senior Art Director: Pete Sherrah

Group Account Director: Priyanka Patel

Account Manager: Amy Duignan

Creative Artworker: Kitty Turpin

Video Content Creative: Luke Dansick

Production Company: Limehouse

Producer: Ashlee Savins
Creative Director:
James Lucas
MD: Duncan Harriss
3D & VFX: Chris Andrews

Videographer: Jeremy Shaw

Sound Studio: Rumble Studios
Sound Designer: Liam Annert

Producer: Fiona Dunn

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