ASX-Listed a2 Milk Cops $20K Fine For Recruiting Child Brand Ambassador From China

ASX-Listed a2 Milk Cops $20K Fine For Recruiting Child Brand Ambassador From China
SHARE
THIS



Listed dairy company a2 Milk has been caught out by the Chinese government for disobeying its advertising rules in relation to using images of young kids.

The company was fined $20,000 for inviting Chinese film star Hu Ke and her son An Ji Down Under to help promote the brand as a paid gig two years ago, according to The Australian Financial Review.

Under the Chinese government’s ad regulations, companies are prohibited from using images of kids under 10 years of age as brand ambassadors.

Hu Ke and son An Ji

Hu Ke and son An Ji

According to the AFR, a2 Milk was unaware of the regulation at the time, but confirmed in a statement that that the matter had been settled.

“The a2 Milk Company has been in discussion with the Administration for Industry and Commerce (AIC) over an advertising matter in China and has reached a mutual resolution to the satisfaction of both parties,” it said.

“The company agreed to pay a fine of 100,000 yuan ($20,000) as settlement of this matter.”

Please login with linkedin to comment

a2 Milk An Ji Chinese government Hu Ke

Latest News

Women In Print Starts New Chapter & Finds New Home
  • Media

Women In Print Starts New Chapter & Finds New Home

Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.

ScoMo Rules Out TikTok Ban
  • Technology

ScoMo Rules Out TikTok Ban

ScoMo rules out TikTok ban, as Albo releases his latest unicorn, fairy dance video complete with cascading rainbows.

by B&T Magazine

B&T Magazine
Outdoor Industry Unites For Global #OurSecondChance Campaign
  • Campaigns
  • Media

Outdoor Industry Unites For Global #OurSecondChance Campaign

The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]

batyr & UM Take ‘Run For The Herd’ Virtual
  • Campaigns

batyr & UM Take ‘Run For The Herd’ Virtual

With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life.  With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]

QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]