Campaign: Hanson Launches ‘Mini Trucks for Many Jobs’ via ZOO Advertising

Campaign: Hanson Launches ‘Mini Trucks for Many Jobs’ via ZOO Advertising
Charlotte Parsons
By Charlotte Parsons
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Suppliers of building materials and premixed concrete Hanson has launched a line of unique mini trucks for the home renovators market, with the campaign to promote them coming from ad agency ZOO Advertising.

Hanson’s mini trucks are quick and nimble, so can respond to small jobs quickly and efficiently. ZOO Sydney reacted in a similar fashion – managing to create, name, arrange a shoot in Queensland and produce a cut-through outdoor campaign to launch the new mini truck service to Australia’s home renovator market in under a week.

Kirby Wright, Hanson marketing coordinator, was delighted. “We were in urgent need of a clever, engaging, on-brand idea that could be developed and executed quickly and efficiently. ZOO had the skills, creative thinking and production know-how to get it done. Their professionalism and accommodating nature is second to none and we are thrilled with the outcome.”

Hanson

ZOO Sydney’s managing director Simon Cubbin says “It’s been a fantastically busy year for ZOO Sydney, with a number of wins including Taiwan Tourism, Ricoh Australia, COAG Reform Council, PCYC, Flick Anticimex, Cathay Pacific, Vanuatu and Sydney City Council. We’re really excited by Hanson’s plans for the renovation market and proud to help them help Aussie families.”

ZOO Group is going from strength to strength with the Auckland office joining their Sydney, Canberra and Melbourne line-up. Cubbin says “We love working collaboratively with clients, being challenged and believe the best work comes from better people asking better questions. Based on that collaborative approach, we’re really looking forward to doing even more great work with great clients in 2015 and beyond.’’

Credits:

Creative: Alana Eddy, Julie Matthews, Ben Kochen.
Photographer: Stephen Stewart.
Account Director: Sean Cookson

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