The dating website for married people, Ashley Madison, has partnered with love, sex and life coach, Shelby Sells to release its own merchandise. Why not buy a hat to go with your adultery?
The collaboration follows on from Ashley Madison’s rebranding as more female-focused and features empowering slogans like, “More orgasms” to “My pleasure” to “Go down or go home,” available on T-shirts, caps, phone cases, and more.
The new merchandise was inspired by a recent member survey. Ashley Madison found that while 43 per cent of men say their primary partner reaches orgasm every time they have sex, only 18 per cent of women can attest to that.
The survey also found the when it comes to addressing this only 65 per cent of women are comfortable addressing sexual issues with their partners. Meanwhile, 59 per cent of women report rarely or never receiving oral sex from their partner.
The merchandise aims to raise awareness about prioritising female pleasure. So far the merch is only available in Canada and America. But, globally, Australia ranks in the top 10 countries for the most philanderers, (we come in at 6), so merch could be in Australia’s future.
Isabella Mise, Ashley Madison’s director of communications, said: “We’re excited to have Shelby join forces with us to bring attention to the fact some women still aren’t comfortable talking to their partner about what they like in bed, and those who are comfortable are often left hanging.
“Our collaboration and the products that have come of it aim to spark those conversations and empower women to prioritize their sexual satisfaction.”
Sells said: “A lot of what dictates our understanding of and experience with sex as adults is the sexual education we receive when we’re young.
“According to this survey, 49 per cent of men compared to 29 per cent of women say pornography was a primary source of sex ed, but we know historically, a lot of porn has been portrayed through the male gaze and hasn’t always captured the true nature of female pleasure.”
The judging process for this year’s B&T Awards (presented by YouTube) isn’t quite over yet, with the first lot of shortlisted entrants getting ready to prove their worth once again. Yes, that’s right – all the finalists who were named in part one of the B&T Awards 2021 shortlist (not part two) will participate in […]
Marketplace Gumtree is always conducting research to better understand Australian consumers. The result is that the marketing platform is able to find new and interesting ways to connect with Australians. Gumtree is a platform where you can buy, swap, and sell used goods. You can get anything from an upcycled bike to a brand new […]
COVID-19 continues to affect our lives in many ways. One of those most noticeable is how economies have reacted to the implications of the pandemic globally. Taking from lessons learnt historically, a shift in economic security typically sparks financial pressure, threatening to destabilise our sense of security. This has the potential to disrupt our comfort […]
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Australasia’s largest real estate agency has released its biggest brand campaign ever that was all done in-house. The spring campaign, “Proudly Ray White”, was created to help service the more than 730 Australian offices under the leading group’s umbrella. Spearheaded by Ray White marketing manager Todd Alexander and brand manager David Williamson, the campaign was […]
American beer brand Pabst Blue Ribbon wants to pay drinkers to plaster their homes with ads for the brew. The oddball campaign is called “In home advertising” and, despite the fun, works more as a clever piss-take of the advertising game. Apparently the idea for the ad came about when the client complained of the […]
Leading cultural insights and strategy company The Lab today announced the promotion of three senior staff members to executive positions in its Melbourne and Sydney offices. The promotions follow strong growth for The Lab, with the addition of new clients and the launch of its innovative new artificial intelligence and machine learning division, Lab AI, […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]