Infidelity website Ashley Madison has unveiled a new marketing campaign advising cheaters that if not getting caught is one of their New Year’s resolutions, then staying fit should be too.
The campaign, titled ‘Morning Run’, features a woman appearing to be out for a routine morning run, when in reality, she is running from her extramarital partner’s wife who is chasing her down. She is able to outpace her in the end and seemingly avoid the interaction.
Created by 5 Stranger Films, the spot is part of a digital media buy for the infidelity site during the peak January timeframe when consumers are typically re-evaluating their daily habits such as their fitness goals.
Isabella Mise, director of communications at Ashley Madison, said: “With an average increase of 8.1 per cent in new signups between December and January over the past five years, January is a big month for infidelity on Ashley Madison.