Asembl has brought together Menz Violet Crumble with beverage company Feminaè Beverage Co for a truly shattering twist on the espresso martini.
After a year brewing, Feminaè Beverage Co’s Violet Crumble Espresso Martini blends the Aussie Violet Crumble honeycomb flavour with a blend of cold drip coffee made in Melbourne, premium quality vodka and smooth Australian cream.
Presented in unique art deco packaging with rose gold detail, each Feminaè Beverage Co’s Violet Crumble Espresso Martini comes with a 30-gram Violet Crumble bar to shatter as a garnish over the cocktail or use as an after-dinner treat.
The ready to drink 2-litre Feminaè Beverage Co Violet Crumble Espresso Martini serves 24 standard drinks and will be available to purchase from Monday 25 July at 2pm (AEST) for RRP $79.90 from www.feminaebeverageco.com.au while stocks last.
With a very limited number of this unique cocktail on offer, Aussies will need to get in quick before the chocolatey drink disappears.
Phil Sims, CEO of Menz, said: “An espresso martini is almost as iconic as the famed Violet Crumble. Bringing these on-trend flavours together with Feminaè Beverage Co, is just another way to enjoy your favourite chocolate and honeycomb treat. We love surprising our fans with new and exciting ways to enjoy Violet Crumble.”
Adele Barbaro, founder of Feminaè Beverage Co, said: “We’re so thrilled to partner alongside one of Australia’s most iconic confectionery brands, Violet Crumble. We’ve worked very closely over the last year to create a delicious and indulgent product that I know Aussies will love.”
Managing director of Asembl, Justin Watson said: “We are excited to be representing Menz licensing opportunities in Australia and New Zealand, overseeing their Violet Crumble, Polly Waffle and FruChocs brands. The first of many opportunities for their brands, this partnership between Menz Violet Crumble and Feminaè Beverage Co has been brewing for quite some time so we are thrilled to see this truly shattering twist on the espresso martini launch today. From the irresistible Violet Crumble infused espresso martini taste to the beautifully designed art deco packaging, the Feminaè Beverage Co Violet Crumble Espresso Martini is this winter’s must-have cocktail.”
Known for unique and interesting flavour combinations, Feminaè Beverage Co previously launched Pink Grapefruit Gin, Passionfruit and Pavlova Cosmo and Cheeky Peach Gin.
In this guest post, Azadeh Williams, the founder and managing director of AZK Media. Candidly shares with B&T how she’s gone up against the glass ceiling and what she has learned. Williams (main photo) has consistently been recognised as B&T’s Women in Media and Women Leading Technology. She’s a force within the industry, with a […]
Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]
We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth (lead image) to the role of global head of cultural insights. Hogarth, the former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will […]
In the wake of The Block returning on Sunday night, 9Podcasts has announced the launch of The Official Block Podcast, hosted by Shelley Craft. The new production will run alongside the 18th season of The Block, in which five teams must each build a 500-square metre homestead, with a room reveal every Sunday night. The […]
The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]
After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]
Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]