Asahi Beer Named Official Beer For Mercedes-Benz Fashion Week

Droplets on freshly poured beer

To continue its reign as the beer of choice for stylish Australian men and women, Asahi Super Dry today announces its partnership with the upcoming Mercedes-Benz Fashion Week Australia (MBFWA) and Mercedes-Benz Fashion Weekend Edition (MBFWE) as the Official Beer Supplier for both events.

Asahi Super Dry will be exclusively available behind the bar across a range of high-end runway shows throughout the jam-packed fashion week schedule, which includes shows from the likes of Ellery, Manning Cartell, Steven Khalil and Maticevski.

Continuing on from the October 2014 release of the brand’s ‘Is he Asahi?’ TVC, the partnership focuses on the style set to draw on Asahi’s position as a lifestyle brand. Throughout MBFWA and MBFWE Asahi will engage a street style photographer to capture the best mens street style looks, working to ‘Find the Asahi Man.

Asahi Super Dry will run an official consumer competition from Thursday 9 April to Sunday evening through its Facebook channel to provide fans with the opportunity to win four double passes to The Best of #MBFWA runway show with exclusive access to the Mercedes Benz Star Lounge on Saturday 18 April at 7pm. Entrants must be over 18 and will be asked to share which one item in their wardrobe they’d never give away on the official ASD competition wall, tagging the friend they’d take with them if they won.

Mercedes-Benz Fashion Week Australia runs from 12th-16th April in Sydney followed by Mercedes-Benz Fashion Weekend Edition from 18th-19th April.

Michael Vousden, Beer and Cider marketing manager for Asahi Premium Beverages states: “We are working to build the profile of ‘the Asahi man’ to ensure the brand reflects the interests of our customer. We know he is a stylish man who likes to look and feel great, so are thrilled to be partnering with Mercedes-Benz Fashion Week Australia and Mercedes-Benz Fashion Weekend Edition to provide Asahi Super Dry as the exclusive beer offering throughout both events. The Asahi man knows good beer and he knows good style, so what better way to bring these two interests together.”

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