Asahi Beer Named Official Beer For Mercedes-Benz Fashion Week

Droplets on freshly poured beer
SHARE
THIS



To continue its reign as the beer of choice for stylish Australian men and women, Asahi Super Dry today announces its partnership with the upcoming Mercedes-Benz Fashion Week Australia (MBFWA) and Mercedes-Benz Fashion Weekend Edition (MBFWE) as the Official Beer Supplier for both events.

Asahi Super Dry will be exclusively available behind the bar across a range of high-end runway shows throughout the jam-packed fashion week schedule, which includes shows from the likes of Ellery, Manning Cartell, Steven Khalil and Maticevski.

Continuing on from the October 2014 release of the brand’s ‘Is he Asahi?’ TVC, the partnership focuses on the style set to draw on Asahi’s position as a lifestyle brand. Throughout MBFWA and MBFWE Asahi will engage a street style photographer to capture the best mens street style looks, working to ‘Find the Asahi Man.

Asahi Super Dry will run an official consumer competition from Thursday 9 April to Sunday evening through its Facebook channel to provide fans with the opportunity to win four double passes to The Best of #MBFWA runway show with exclusive access to the Mercedes Benz Star Lounge on Saturday 18 April at 7pm. Entrants must be over 18 and will be asked to share which one item in their wardrobe they’d never give away on the official ASD competition wall, tagging the friend they’d take with them if they won.

Mercedes-Benz Fashion Week Australia runs from 12th-16th April in Sydney followed by Mercedes-Benz Fashion Weekend Edition from 18th-19th April.

Michael Vousden, Beer and Cider marketing manager for Asahi Premium Beverages states: “We are working to build the profile of ‘the Asahi man’ to ensure the brand reflects the interests of our customer. We know he is a stylish man who likes to look and feel great, so are thrilled to be partnering with Mercedes-Benz Fashion Week Australia and Mercedes-Benz Fashion Weekend Edition to provide Asahi Super Dry as the exclusive beer offering throughout both events. The Asahi man knows good beer and he knows good style, so what better way to bring these two interests together.”

Asahi Super Dry branding will be displayed throughout both MBFWA and MBFWE events, penetrating the renowned forum for Australia’s most fashionable insiders.

Please login with linkedin to comment

Ryan Stokes Trees are hugging back uk election

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.