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B&T > Marketing > Aruga Launches New Design Division To Elevate Creative Offering
Marketing

Aruga Launches New Design Division To Elevate Creative Offering

Staff Writers
Published on: 2nd December 2024 at 12:30 PM
Edited by Staff Writers
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Jacob Brewer, Donna Kramer, Adam Brunes & Isaac Purcell - Credit Josh Woning
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Independent integrated communications agency Aruga has unveiled Aruga Studio, a dedicated design division that elevates its renowned marcomms expertise with bold and impactful design solutions.

Helmed by experienced Art Directors Isaac Purcell and Jacob Brewer, the launch reinforces Aruga’s dedication to delivering strategic design solutions for its diverse client base, which spans Tourism, Major Events, Arts & Culture, Retail, Education, Government and Non-Profits.

“Aruga Studio is a natural extension of Aruga’s service offering, built on the trust and long-term relationships we’ve cultivated with clients who rely on us for comprehensive brand and reputation management,” Aruga co-founder Donna Kramer said.

“For years, many of our loyal clients have trusted us to deliver design services alongside our marcomms expertise. Recognising the growing demand for integrated design solutions, we saw an opportunity to expand this capability by establishing a dedicated team focused on delivering both aesthetic and strategic excellence under one roof.”

Under the creative direction of industry veteran Isaac Purcell for the past four years, Aruga has established itself as a trusted creative partner for leading organisations such as the Brisbane Broncos, The LGBTQ DVA Foundation, Economic Development Queensland and the Department of State Development, Infrastructure and Planning.

Aruga agency director Tracy Llewelyn shared her excitement about the expansion and welcomed Jacob Brewer, a highly experienced designer whose extensive portfolio spans sports, retail, arts and culture, and the non-profit sectors.

After four years of independent work and previous in-house roles with Foot Locker and the Brisbane Lions, Brewer joins Aruga to co-lead Aruga Studio alongside Purcell.

“With Isaac and Jacob at the helm, we offer clients design solutions that go beyond aesthetics. Every project is backed by Aruga’s exceptional storytelling expertise, meticulous account service, and efficient project management systems,” Llewelyn said.

Since its soft launch in October, Aruga Studio has secured a range of high-profile projects, including the brand evolution and site design for Ipswich City Council’s Nicholas Street Precinct revitalisation, a rebranding project for Travellers Group’s Yallungah Boutique Hotel in Orange, NSW, and design support for Queensland Theatre.

Kramer said it was Aruga’s proven communications expertise, access to senior marcomms specialists, and people-first approach that provided a competitive edge. “We combine design, strategy and process to work as an extension of our clients’ teams, delivering thoughtful and effective design solutions without the complexity of larger agencies,” Kramer said.

Since its launch in 2017, Aruga has grown into one of Australia’s leading independent consumer communications agencies. With a dedicated team of 20, Aruga proudly partners with an impressive client roster including Tourism & Events Queensland, Brisbane Economic Development Agency, Subway, The Cheesecake Shop, Brisbane Festival, Queensland Symphony Orchestra, The University of Queensland Business, Economics and Law Faculty, Supercheap Auto, and Dream Home Art Union.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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