B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • AFL
  • Pinterest
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Agency Scorecards
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Arthur Sadoun: Publicis In For A “Bumpy Ride” After Unexpected Downturn In US Ad Spends
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Arthur Sadoun: Publicis In For A “Bumpy Ride” After Unexpected Downturn In US Ad Spends
AdvertisingMedia

Arthur Sadoun: Publicis In For A “Bumpy Ride” After Unexpected Downturn In US Ad Spends

Staff Writers
Published on: 7th February 2019 at 11:22 AM
Staff Writers
Share
3 Min Read
SHARE

Publicis Groupe has warned of a challenging 2019 after a sharp downturn in spending by American FMCG clients.

Company CEO Arthur Sadoun had predicted a stellar year for the Paris-headquartered ad giant which he said would be due to a “disproportionate share of new business wins”.

However, overnight it was reported that Publicis’ revenues had fallen 0.3 per cent despite predictions of a 2.5 per cent gain.

The company had planned for four per cent growth by 2020 primarily from its media agencies Starcom, Zenith and Mediavest.

“We clearly have a revenue attrition on traditional advertising from fast-moving consumer goods in the United States,” Sadoun told the business site Bloomberg.

In a statement, Publicis said: “We have begun 2019 with optimism even though we expect a bumpy ride in the first quarter due to the prolonged effects in the first months of the year of the FMCG client attrition of Q4 2018.

“However, the ramp-up of the significant accounts won towards the end of 2018 should lead to improved organic growth as of the second quarter,” it read.

Publicis’ share price is expected to take a nasty hit when the markets open in Paris today. And the news appears to be having a ripple effect with Omnicom’s share price down as much as 5.3 per cent in New York yesterday, while Interpublic Group has lost 5.6 per cent.

In a wide ranging interview with UK industry site Campaign, Sadoun has likened the current advertising environment to what the music industry went through 15 years ago.

“The question is: how fast can we shift our model from selling CDs to becoming a streaming platform? The equivalent of streaming services in our industry is without a doubt personalisation at scale. Advertisers are at a loss with the evolution of media and the speed at which change is happening,” Sadoun said.

He then added: “Honestly, my job is tougher than I expected, but I wouldn’t change places with anyone. And I am convinced that we are building the model of the future, despite the headwinds and the pessimism we are encountering.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Arthur Sadoun, Publicis Groupe
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Heaps Normal Launches Mobile Sound System To ‘Turn Pubs Into Stadiums’
16/07/2025
Delicious. Produce Awards Turns 20
16/07/2025
Mountain Dew & PYRA Launch ‘Dew Drip’ Fashion Capsule Via VaynerMedia
16/07/2025
Agency Scorecard: Publicis Worldwide
16/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?