Arq Group has signed an agreement to join the Microsoft Advertising partner program.
Under Arq’s hero small and medium business brand, Netregistry, this partnership will transform the way businesses reach new audiences through Microsoft’s growing pay-per-click search marketing platform.
Formerly known as Bing Ads, Microsoft Advertising is a search advertising tool that connects businesses with millions of potential customers. The new partnership will enable Arq Group to deliver more targeted, personalised and timely connections for customers, either directly through Bing or through the myriad of Microsoft-integrated hardware and software available in the current market.
Arq Group executive director, middle and mass market, Brett Fenton, says the company is proud of the collaboration that will help customers solve some of their most critical business challenges.
“Identifying, engaging and converting new customers across industries and markets is a challenge faced by every business. Microsoft Advertising will allow us to give our customers more choice and flexibility when it comes to improving their search needs and building out their sales funnel.”
The Microsoft Advertising Partner Program engages only the most highly qualified Agencies, Channel and Technology partners in the advertising industry to nurture and grow their intelligent search and digital business.
“Arq Group’s partnership with Microsoft Advertising is central to our commitment to bolster our search and digital capabilities, through both people and product,” Mr Fenton added.
As well as being fully certified across the Microsoft Advertising platform, Arq Group employees will have the opportunity to enhance their skills through exclusive access to training, technical, marketing and sales resources. Additionally, as a trusted Microsoft partner, Arq Group and its customers will have ongoing access to Microsoft support teams across the globe, ensuring continuity in the delivery of search marketing products and services.
Paul Korber, Partner Development Director of Microsoft Advertising says, “We are really excited to welcome Arq Group to the Microsoft Advertising Parter Program. Our collaborative approach will help empower the broad set of Arq clients and partners to deliver great results through our Microsoft Advertising products and features. We look forward to growing our partnership and are excited to work closely on our new journey together.”
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]