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B&T > Media > Arq Group Activates New Branding By Hulsbosch  
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Arq Group Activates New Branding By Hulsbosch  

Staff Writers
Published on: 18th June 2018 at 5:22 PM
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Arq Group has launched a new identity created by award-winning agency Hulsbosch, with the business rebranding from Melbourne IT to Arq.

Previously known as Melbourne IT, the company was founded in 1996 as one of Melbourne University’s commercial ventures with the sole rights to manage .au domains in the early days of the Internet.

Hulsbosch - ARQ Group image 4

Melbourne IT grew to become a global domains and hosting provider and market leader in the industry.

Moving with the market trends and continuing to innovate, as well as make strategic acquisitions, Melbourne IT broadened it’s product offerings and services, ranging from digital marketing and website design for small to medium businesses, and growing the enterprise and government impact with market leading cloud, mobile and data analytics solutions.

Hulsbosch - ARQ Group image 5

The business has seen huge growth in financial impact and headcount (from 250 to 850 in the last 4 years).

Melbourne IT was an ASX conglomerate with multiple brands in market that needed to reposition from a disparate business model of many enterprises to a brand savvy, dynamic digital group communicating confidently and boldly as one entity.

Hulsbosch - ARQ Group image 3

Hulsbosch worked with Arq Group to evolve the brand into a proposition that demonstrated the company’s value more clearly, provided a stronger confident personality and optimised an impactful user experience.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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