Arnotts Finds Aussies Are Cracked On Crackers

Arnotts Finds Aussies Are Cracked On Crackers

National research released this month shows that in the last year, Australians have bought more savoury biscuits than the weight of over one thousand Sydney Harbour Bridges combined – 59 million tonnes to be exact!

Over the past 12 months, 83.6 per cent of Aussie households purchased Arnott’s savoury biscuits and every-day Australia consumes:

  • 230,000 packs of Shapes
  • 100,000 packs of Jatz
  • 43,000 packs of Vita-Weat

It’s therefore no surprise that there are endless traditions and memories linked to serving and sharing crackers.

They are a part of the quintessential Australian lifestyle, passed down through family generations and shared between groups of friends.

But Arnott’s believes there are plenty of unique and lesser-known Shapes-eating rituals and moments across the nation yet to be uncovered.

Search For Australia’s Unique Cracker Rituals

To celebrate Australia’s undeniable love of crackers, especially Shapes, Arnott’s launched its national #whatacracker campaign; calling on all savoury biscuit-lovers far and wide to share how they enjoy Arnott’s Shapes on the Arnott’s Shapes Facebook Page.

The top ten entries will win a year’s supply* of their favourite Arnott’s Shapes flavour.


When it comes to crackers, we know that Aussies believe sharing and connecting with others is important.

When serving plain or savoury crackers or salty snacks, 54 per cent of Aussies feel that it is important that they are good to share, so maybe your ultimate cracker ritual involves a bestie or family member.

Live Mix ‘N Match Shapes Pop-Up

The #whatacracker campaign will also come to life at the end of this month when a giant Shapes box takes residence at the iconic Sydney Overseas Passenger Terminal on Friday 22 and Saturday 23 June, allowing visitors to enter and create their very own personalised selection of Arnott’s Shapes.

Visitors can mix n’ match their own combination of Arnott’s Shapes flavours and snap their #whatacracker moment against the backdrop of the Opera House and Sydney Harbour Bridge.

So, get crack-er-ing!

Entries close 30 June 2018.

For more information on how to enter the competition, visit the Arnott’s Shapes Facebook page.

The winner will be announced via Arnott’s Shapes Facebook on the 6 July 2018.

Years supply equates to 52 family size boxes.

More information on the live event below:

  • When:
    • Friday 22 June 10am – 6pm
    • Saturday 23 June 10am – 6pm
  • Where:
    • Sydney Overseas Passenger Terminal, 130 Argyle St, The Rocks, NSW 2000

Please login with linkedin to comment


Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]


by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine