National research released this month shows that in the last year, Australians have bought more savoury biscuits than the weight of over one thousand Sydney Harbour Bridges combined – 59 million tonnes to be exact!
Over the past 12 months, 83.6 per cent of Aussie households purchased Arnott’s savoury biscuits and every-day Australia consumes:
- 230,000 packs of Shapes
- 100,000 packs of Jatz
- 43,000 packs of Vita-Weat
It’s therefore no surprise that there are endless traditions and memories linked to serving and sharing crackers.
They are a part of the quintessential Australian lifestyle, passed down through family generations and shared between groups of friends.
But Arnott’s believes there are plenty of unique and lesser-known Shapes-eating rituals and moments across the nation yet to be uncovered.
Search For Australia’s Unique Cracker Rituals
To celebrate Australia’s undeniable love of crackers, especially Shapes, Arnott’s launched its national #whatacracker campaign; calling on all savoury biscuit-lovers far and wide to share how they enjoy Arnott’s Shapes on the Arnott’s Shapes Facebook Page.
The top ten entries will win a year’s supply* of their favourite Arnott’s Shapes flavour.
When it comes to crackers, we know that Aussies believe sharing and connecting with others is important.
When serving plain or savoury crackers or salty snacks, 54 per cent of Aussies feel that it is important that they are good to share, so maybe your ultimate cracker ritual involves a bestie or family member.
Live Mix ‘N Match Shapes Pop-Up
The #whatacracker campaign will also come to life at the end of this month when a giant Shapes box takes residence at the iconic Sydney Overseas Passenger Terminal on Friday 22 and Saturday 23 June, allowing visitors to enter and create their very own personalised selection of Arnott’s Shapes.
Visitors can mix n’ match their own combination of Arnott’s Shapes flavours and snap their #whatacracker moment against the backdrop of the Opera House and Sydney Harbour Bridge.
So, get crack-er-ing!
Entries close 30 June 2018.
For more information on how to enter the competition, visit the Arnott’s Shapes Facebook page.
The winner will be announced via Arnott’s Shapes Facebook on the 6 July 2018.
Years supply equates to 52 family size boxes.
More information on the live event below:
- Friday 22 June 10am – 6pm
- Saturday 23 June 10am – 6pm
- Sydney Overseas Passenger Terminal, 130 Argyle St, The Rocks, NSW 2000
Please login with linkedin to commentarnotts
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]