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Reading: ARN Sells The Roar To AthletesVoice
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B&T > Media > ARN Sells The Roar To AthletesVoice
Media

ARN Sells The Roar To AthletesVoice

Staff Writers
Published on: 11th December 2019 at 9:24 AM
Staff Writers
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ARN has announced the sale of The Roar to AthletesVoice, effective from December 31.

ARN’s COO Michael Harvey said: “ARN is focusing on Defining Audio in Australia and as part of a recent strategic review, the opportunity arose to align The Roar, an iconic, trusted and vibrant brand in Australia with AthletesVoice, which has fast become the most valued, trusted and awarded source of athlete content.

“Together they represent the most unique, engaging and trusted sports content proposition in Australia. We look forward to the ongoing success of The Roar as it becomes part of AthletesVoice.”

AthletesVoice CEO Kerry McCabe (feature image) said: “Over the past two-years we’ve built a platform that successfully brings athletes and brands together to win ‘off the pitch’.

“We are proud of the voice we have given to athletes, helping them to realise their individual potential as a powerful media and marketing channel. It now makes sense to add Australia’s unique fan platform to our commercial offering in order to fully represent and serve both athletes and sports lovers – the two most valuable assets in sport.”

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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