Australian Radio Network (ARN) has announced the launch of a new business division and exclusive new partnership with a global audio branding consultancy.
The launch of SONIC is part of ARN’s vision to create the future of audio entertainment. It evolves the radio network’s existing audio creative expertise to leverage the connection between brands, audio and technology.
The division has been created to champion innovation in audio creative with solutions in audio branding, personalised contextual audio and skills development in voice-enabled devices.
In launching SONIC, ARN has also announced an exclusive partnership with global audio branding consultancy Sixième Son.
Founded in Paris and with offices in New York, Chicago, Toronto, Barcelona, and Moscow, Sixième Son has created audio brands for the likes of Unilever, Renault, Chanel, Samsung and Coca-Cola.
ARN’s chief commercial officer, Emma-Jayne Owens (pictured above), said: “The launch of SONIC and the announcement of our new partnership with Sixième Son is further proof of our commitment to energise brands and deliver powerful audio experiences.
“SONIC signals how we will further build on our investment in audio technology, creativity and innovation. And for audio branding, there is no better partner we could choose than Sixième Son,”
Michaël Boumendil, founder and president of Sixième Son, said: “We are thrilled to be working with a partner who brings a powerful vision about the future of sound and music.
“Combining Sixième Son’s global expertise with ARN’s depth of knowledge of the Australian market, we will bring incredible competitive advantage to our mutual clients through the strategic use of sound.”