ARN today announces it has extended the contracts for Melbourne’s KIIS 101.1’s Breakfast show hosts Jason ‘Jase’ Hawkins & Polly ‘PJ’ Harding.
Jase & PJ in the Morning launched in Melbourne in 2018 as part of ARN’s bold strategic direction for KIIS 101.1, which continues to deliver growth and strength for the station and the wider network. For 2020, a fresh, new marketing campaign has been launched for Jase & PJ with the positioning ‘THEY’RE ALWAYS UP TO SOMETHING’ capturing the dynamic and exciting energy of the show.
The announcement comes off the back of the recent re-signing of four of ARN’s top-rating Breakfast Shows – Sydney’s KIIS 1065’s The Kyle & Jackie O Show and WSFM’s Jonesy & Amanda in the Morning, Melbourne’s GOLD104.3’s The Christian O’Connell Breakfast Show and Brisbane’s 97.3FM’s Robin, Terry & Bob, continuing the investment in its suite of talent and seeing ARN maintain its stronghold across the network.
Of the re-signing, ARN CEO Ciaran Davis said: ”ARN has secured our top talent right across the network until 2022 and beyond. Live and local content delivered by trusted on-air talent is more important now than ever and we’re delighted that Jase & PJ will continue in Melbourne as part of ARN’s strong offering in that market. Jase & PJ create excellent, engaging content and they consistently execute innovative client campaigns that resonate with audiences across on-air, digital, and on-demand.
“In Defining Audio, ARN is committed to investing in and securing the very best talent in radio which continues to power the audio category and to continue to deliver local and innovative content across all broadcast and on-demand channels to offer our clients and audiences the most complete audio offering.”
ARN’s National Content Director Duncan Campbell said: “Jase & PJ have a genuine friendship and on-air chemistry that makes for great radio. They have consistently delivered exceptional content and their loyal audiences love them and I’m excited to see them continue to build momentum in Breakfast this year and beyond. They’re a critical part of ARN’s plans for the future and are great examples of the strength of our talent across the network.”
On continuing with KIIS 101.1, Jason ‘Jase’ Hawkins said: “I’m so stoked to have the opportunity to continue this crazy adventure with a best mate and with everyone who listens to the show through 2020 and beyond. Every morning is mayhem and you never know what PJ is going to say next, but I wouldn’t have it any other way.”
Polly ‘PJ’ Harding added: “Our listeners are awesome and I’m so excited Jase and I can keep doing the show we love in Melbourne. We’ve got heaps of fun stuff planned and can’t wait to share what’s coming next!”
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