ARN has appointed leading media and commercial executive Melinda Jane Deluca as director of sales – digital, strengthening its national sales leadership team.
Deluca brings 13 years of experience across Australia’s media, digital, technology and advertising sectors, spanning agency, platform and sales leadership roles.
Her career includes senior roles at Taboola, Nine and Yahoo, along with agency-side experience, giving her an end-to-end understanding of the market – from planning and activation to scaled digital and platform-led revenue models. Most recently, she was director of agency development at Taboola, where she led strategic partnerships with major holding groups across ANZ.
“MJ’s appointment adds significant strength to our business as we accelerate our digital ambitions. She is a highly regarded commercial leader with deep domain expertise and strong commercial acumen, and we are delighted to welcome her to ARN at a pivotal time for digital audio in Australia,” said ARN chief sales officer Richard Hunwick.
“Her passion, tenacity, and breadth of experience across video, programmatic, and data make her a tremendous asset to our team. She has a proven track record of driving growth and bringing new technology solutions to market, which will be invaluable as ARN enters its next phase of digital growth.”
“My career has been built in digital, delivering connected solutions for brands and agencies, and I’m excited by ARN’s vision for the future. Digital audio represents a major growth opportunity for advertisers, and it’s an exciting time to join a business so committed to the category,” commented Deluca on her appointment.
“Bringing together iHeart, the global leader in free streaming, with the powerhouse brands of KIIS and GOLD, plus a market-leading podcast and data offering, creates a compelling proposition for clients. Add social amplification and the shift to video, and ARN’s offer becomes even more powerful. I can’t wait to get started.”
Deluca’s appointment reflects ARN’s continued investment in senior talent as it expands its commercial offering across broadcast, streaming, podcasting, digital and live experiences.
Based in Sydney, Deluca commenced with ARN today.
