The Australian Radio Network (ARN) has announced the appointment of Sam Thompson to the role of content director for GOLD104.3 further cementing ARN’s strategy in the Melbourne market.

Effective April 28, Thompson joins GOLD104.3 from Authentic Media (formerly MCM) where she spent the last three and a half years as group content director, growing the radio, digital and TV content divisions. Boasting a wealth of media knowledge, Thompson has over 25 years’ experience in the industry in pivotal roles across management, content development, marketing, PR and integration.

ARN national content director Duncan Campbell said: “Sam has had an impressive media career and I am excited to have her join us at ARN. Her intimate understanding of the Melbourne market and skills in working with key talent as well as generating unique and engaging content that resonates with a local audience will be key in driving the next stage of growth for GOLD104.3.”

Thompson added: “This is a great opportunity and I’m a genuine fan of the Pure Gold brand. As GOLD104.3 content director and part of the leadership team in Melbourne, I am looking forward to growing the brand for the audience, clients and the team. ARN is a company bringing real innovation to the media and entertainment industry and I look forward to working with Ciaran, Duncan and the entire team at Gold104.3 and ARN in Melbourne.”

Thompson replaces Mal Lewis who leaves ARN after seven years to pursue other opportunities.