Adelaide-based Argon’s founder and studio director Jason Lehman is urging businesses to review their approach to dealing with customers after noticing an increased demand for positivity and optimism in the wake of Covid-19.
“What we’ve noticed throughout 2022 is that businesses and consumers in Adelaide have been craving positivity and optimism. With the darkest days of COVID seemingly well behind us, people are seeking out content and connections that help them feel better about themselves and the world,” Lehman said.
“It’s not good enough to simply provide a product or service – more than ever, people are seeking to connect with optimistic brands…and ‘Brand Positivity’ doesn’t mean lots of smiley face emojis and bright colours, it’s something that begins with the people and culture of a business.” Lehman continued.
Founded by Jason 16 years ago, Argon’s early business was predominately design and inhouse printing, with one of their biggest clients at the time being Flight Centre.
Since then, Argon has recently re-branded and expanded its services, focusing on website development, branding, and marketing.
“Our logo is now green which signifies growth and the vibrant accent colours represent success, happiness, and achievement. Together, these elements combine to visually summarise the experience and result of working with Argon,” Lehman explained.
Argon’s client list includes many small businesses such as sporting clubs, local manufacturing, schools, law firms, restaurants, wineries, and not-for-profit organisations. Brands and businesses include Nutrition Republic, Lofty Building Group, Stride Construction, Auto Studio, Dematec Automation, Karrawatta Wines, as well as local charity, KickStart for Kids, and national charity, Kookaburra Kids.
“As we edge closer to 2023, our advice for any business is to take a moment to look within and see what opportunities there are to convey a more positive message to their team and the content they put forward to their clients,” Lehman concluded.
