Are You Having As Much Fun As The Thomas Cook’s Pool Kid?

Are You Having As Much Fun As The Thomas Cook’s Pool Kid?

What a little legend! Travel agent Thomas Cook has released a Christmas ad, under the new tagline ‘Leave it to us. You’re on holiday’, which features a Napoleon Dynamite look a like busting a move.

Thomas Cook has secured a
 much-coveted, 30-second slot throughout the Star Wars:The Force Awakens cinema at Vue, Cineworld, Odeon and a number of independent cinemas across the UK.

Jamie Queen, marketing and e-commerce director, said: “Our goal is to become Europe’s best-loved travel company. We released our full year results last month, and it’s our first profit after five years.

“This campaign is building on the success of the last year for Thomas Cook.”

Queen said: “We put a huge amount of work into understanding what our customers really want, and how their holiday experiences are changing.

“They want to experience their holidays with their partners, family and children, and they just want to have the permission to be themselves on holiday – leaving transfers and flights to us. That’s where the campaign comes from, that insight.”

CREDITSDESIGN DIRECTOR: Kirk WatsonCREATIVE DIRECTOR: Debs GerrardCREATIVE AGENCY: AlbionCREATIVE: Hugo Isaacs

BUSINESS DIRECTOR : Debs Turner

STRATEGY DIRECTOR: Phil Lewis

STRATEGIST: Sarah Cowell Thomas

PRODUCTION ASSISTANT: Laura Melville

PRODUCER: Petrina Kilby

PHOTOGRAPHER: James Bowden

EXECUTIVE CREATIVE DIRECTOR: Adam Lawrenson

ACCOUNT DIRECTOR: Thomas Penn

MUSIC AND SOUND

SOUND DESIGN: Sam Ashwell @ 750mph

MUSIC PRODUCTION: Earworm Music

OFFLINE

EDITOR: Billy Mead @ Tenthree

POST PRODUCTION / VFX

POST PRODUCTION HOUSE: The Mill

PRINT / OOH

RETOUCHER: Loupe Imaging

PRODUCTION COMPANY

DIRECTOR: Mark Albiston

PRODUCTION DESIGNER: Birgit Kniep-Gentis

PRODUCTION COMPANY: The Sweet Shop

PRODUCER: Kate Taylor

EXECUTIVE PRODUCER: Spencer Dodd

DOP: Justin Brown

CATEGORY: LUGGAGE , TRAVELGENRE: CHOREOGRAPHY



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