B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • State of Origin
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Are Media Promotes Women’s Mag Veteran Nicole Byers To GM – Lifestyle
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Are Media Promotes Women’s Mag Veteran Nicole Byers To GM – Lifestyle
Media

Are Media Promotes Women’s Mag Veteran Nicole Byers To GM – Lifestyle

Staff Writers
Published on: 17th August 2023 at 8:28 AM
Staff Writers
Share
2 Min Read
SHARE

Are Media has announced the appointment of Nicole Byers to the newly created role of general manager – lifestyle, effective immediately.

In a media career spanning more than 20 years, Byers was most recently editor in chief of The Australian Women’s Weekly, a role she has held for six years. Before that, she held senior positions across many Are Media titles including Woman’s Day, NW, TV WEEK and OK! Magazine.

In her new role, Byers will lead Are Media’s lifestyle vertical including The Australian Women’s Weekly, The Australian Women’s Weekly Food, Gourmet Traveller, Diabetic Living, New Idea Food and Books, and more.

Byers joins Susan Armstrong, general manager – entertainment, and Nicky Briger, general manager – fashion and beauty, in the newly created general manager roles, as part of the company’s strategy to step up its investment in content verticals.

Are Media CEO, Jane Huxley, said: “I am thrilled Nicole has been appointed to this important new role at such a significant time for our business. As General Manager – Lifestyle, she will focus on developing our lifestyle strategy and transforming the vertical into a powerful omnichannel content commerce business.

“Nicole has a fantastic track record with Are Media, leading many of our biggest titles. She did a fantastic job at the helm of The Australian Women’s Weekly, where she has been instrumental in leading the Big 5 initiative and the brand’s digital transformation, as well as being a key stakeholder in the evolution of the One Best Way.”

Byers said: “After six years running The Australian Women’s Weekly, I’m very excited to step up in this new role. The lifestyle division is home to some of the best and most-loved media brands in Australia and I look forward to working with the team and stakeholders across the business to expand the reach, engagement and success of this key vertical.”

Are Media is currently recruiting for a new Editorial Director of The Australian Women’s Weekly.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Are Media
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Monks Innovation Chief Henry Cowling: There’s Never Been A Worse Time To Be In Advertising
19/06/2025
Relo & VideoAmp Kick Off A New Era Of Sports Measurement With Total Sports Performance
19/06/2025
Landor To Rebrand Australian War Memorial & Australian Agricultural Company In New Business Spree
19/06/2025
TV Ratings (18/06/2025): QLD Keep The Series Alive With Gutsy Two Point Victory
19/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?