Archibald/Williams Unveils New Campaign For Home Loan Disruptor Uno

Archibald/Williams Unveils New Campaign For Home Loan Disruptor Uno

Sydney-based creative agency Archibald/Williams has launched a campaign for uno Home Loans utilising TV, digital, social media and outdoor.

‘The Obvious Choice’ campaign highlights how uno – a relatively new player in the home loan space – can help borrowers find the best deal on their mortgage through its tech-driven offering, and that customers who use uno will probably need to think more about what you do with the savings.

The campaign launched with a 30-second TVC last night, and will be followed by a few 15-second TVCs this week.

Blue 449 were instrumental in delivering the campaign’s media strategy across TV, digital, social media and outdoor, while Haystac is managing the PR program across consumer, business, and financial services media.

Matt Gilmour, executive creative director at Archibald/Williams, said: “We took a comedic approach that you wouldn’t normally see from a financial services business to show how uno makes the right decision easy when it comes to your home loan – even if you don’t make the right ones later.”

Kirsty Davison, chief product and marketing officer at uno, said:  “We’re challenging the home loan category through innovation and technology to make finding a better deal easier for the customer, so it was key for us to show how uno’s technology, paired with the advice of our experts, can help someone get a better deal on their home loan.

“We’re really happy with how the A/W team has created a piece of work that has the impact and cut through we were hoping to achieve.”


Agency team:

Matt Gilmour – executive creative director

Mary Perebzak – head of strategy

Nicole Conway – copywriter

Tim Batterham – art director

Jasmina Krnjetin – group account director

Kiranpreet Kaur – senior account director

Nicola Ramsey – account manager

Amanda Cain – senior producer


Client team:

Vincent Turner – CEO

Kirsty Davison – chief product and marketing officer

Erin Fryer – senior marketing manager

Helen McMurdo – PR, research, content


Agency partners:

Gary John – director

Simon Ozolins – DoP

Emma Thompson – senior producer

Photoplay – Production Co.

The Editors – post-production

Blue 449 – media agency

Haystac – PR agency

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