Archibald/Williams Kicks Off Stage Two Of NRL’s Telstra Premiership Season

Archibald/Williams Kicks Off Stage Two Of NRL’s Telstra Premiership Season

Last week Archibald / Williams whet the appetite of footy fans around the nation with the release of a 30 second teaser film asking; Who will make history this year?

Today sees the launch of their 60-second spot to kick off the NRL’s 2017 Telstra Premiership Season.

The 2017 launch evolves last year’s ‘History Happens’ campaign to show how club members and fans play an active role in their team’s success. Their individual passion can have a direct on-field effect and our new ‘Let’s Make History’ campaign invites them to get to a game to play their part and see if together they can make history.


Agency Team

Bram Williams              – Partner

Matt Gilmour               – Executive Creative Director

Mary Perebzak             – Head of Strategy

Jonny Browne             – Creative Director

Nate Martin                 – Art Director

Mark Rosenberg          – Copywriter

Jasmina Krnjetin            – Group Account Director

Lauren McMahon        – Account Manager

Amanda Cain               – Senior Producer


Client Team:

General Manager, Marketing & Brand               – Peter Jarmain

Senior Marketing Manager                               – Matt Baker
– Club, Premiership & Membership

Marketing Manager                                          – Nicole Chesher

– Operations and Partnerships

Marketing Executive                                        – Rita Khouri

Marketing Manager                                          – Samantha Feyzeny

– Brand & NRL Events


Agency Partners

Production Co                        – Photoplay

Director                      – Scott Otto Anderson

Executive Producer     – Oliver Lawrance

Producer                     – Emma Thompson

Editor                          – Simon Njoo

Post Production          – Cutting Edge

Sound Design              – Nylon Studios



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