Last week Archibald / Williams whet the appetite of footy fans around the nation with the release of a 30 second teaser film asking; Who will make history this year?
Today sees the launch of their 60-second spot to kick off the NRL’s 2017 Telstra Premiership Season.
The 2017 launch evolves last year’s ‘History Happens’ campaign to show how club members and fans play an active role in their team’s success. Their individual passion can have a direct on-field effect and our new ‘Let’s Make History’ campaign invites them to get to a game to play their part and see if together they can make history.
CREDITS
Agency Team
Bram Williams – Partner
Matt Gilmour – Executive Creative Director
Mary Perebzak – Head of Strategy
Jonny Browne – Creative Director
Nate Martin – Art Director
Mark Rosenberg – Copywriter
Jasmina Krnjetin – Group Account Director
Lauren McMahon – Account Manager
Amanda Cain – Senior Producer
Client Team:
General Manager, Marketing & Brand – Peter Jarmain
Senior Marketing Manager – Matt Baker
– Club, Premiership & Membership
Marketing Manager – Nicole Chesher
– Operations and Partnerships
Marketing Executive – Rita Khouri
Marketing Manager – Samantha Feyzeny
– Brand & NRL Events
Agency Partners
Production Co – Photoplay
Director – Scott Otto Anderson
Executive Producer – Oliver Lawrance
Producer – Emma Thompson
Editor – Simon Njoo
Post Production – Cutting Edge
Sound Design – Nylon Studios
