AppsFlyer, in collaboration with TikTok For Business, today released a comprehensive guide to help marketers configure their customers’ user journey on iOS14+.
‘How to win on iOS 14+ with AppsFlyer and TikTok For Business: The complete guide’, serves to help businesses navigate disruptions in app marketing. This is done by analysing and optimising ads in the most effective way, to source new growth opportunities. AppsFlyer and TikTok For Business have partnered to provide advertisers with best practices for iOS 14+ in the new era of privacy, with easy-to-use and scalable privacy-first solutions.
The inception of the App Tracking Transparency (ATT) framework in April 2021 has changed the way the mobile app ecosystem works across the value chain. From app marketers to developers, industry players have been trying to decode and reimagine marketing measurement. This guide aims to help businesses overcome the implementation parameters of ATT prompt to continue leveraging data-driven marketing.
According to AppsFlyer data, the ATT prompt has so far been implemented in 65 per cent of apps globally, and at a user level, the opt-in rate is at 46 per cent. From a pure user experience perspective, this number is quite significant, showing that many users are amenable to “tracking,” in return for a more personalised experience.
“iOS 14 has ushered in a new era of privacy-centric marketing within the mobile ecosystem. As the industry continues to adapt to these changes, it is crucial that data accuracy and user privacy continue to coexist,” said Tan Tmangraksat, director of partner development, SEAPAC, AppsFlyer.
“Marketers who are fast to evolve and roll-out privacy-centric solutions will reap the benefits in both the short and long term. For our part, AppsFlyer is always looking to facilitate limitless collaboration between marketers and solution providers. This is powered by safeguarded data and technology innovations. We are thrilled to launch this insightful guide and further provide the larger ecosystem with seamless enablement capabilities,” he added.
TikTok For Business is an AppsFlyer integrated partner, providing app owners with the ability to measure mobile attribution objectives with AppsFlyer.
“Through the launch of this joint playbook with AppsFlyer, we break down how iOS 14+ impacts campaigns and provide actionable recommendations and solutions for our community of marketers,” said Adrian Man, director of ecosystem partnerships, APAC, TikTok. ”From TikTok’s Dedicated iOS 14+ Campaign solution to guidelines for set up and optimisation, we hope that these best practices will continue to guide our community, and inspire marketers to create a more engaging and safe environment for our users across the world,” he added.
The SKAdNetwork (SKAN) lets advertisers measure campaign performance while simultaneously preserving user privacy. SKAN operates without IDFA (Identifier for Advertisers) or other advertising ID and without the need for ATT consent. Though there are limitations to SKAN features, according to the guide published by AppsFlyer and TikTok For Business, there are three different avenues marketers can use to make the most of these SKAN limited features: Revenue, In-App Events and Funnel. With the help of Conversion Studio, a flexible, first-to-market tool, marketers can easily map conversion values with an intuitive visual interface.
Additionally, there are also solutions for a privacy-first iOS set up. For advertisers that face fragmented and time-consuming challenges when updating each platform’s requirement on iOS14+ campaigns, the report suggested working with a partner that provides Advanced Privacy solutions. For AppsFlyer’s Advance Privacy solution, it hands over to advertisers complete control of data, helping them decide how it’s collected, managed, and used by partners through access permissions that are easy to navigate.
Nespresso is today calling for entries to the Australian StartCup Challenge, a new competition which supports and rewards innovative, circular business ideas. The challenge is open to pioneering start-ups and SMEs from any sector or industry to pitch their circular solutions for review by an expert jury and then via public vote for the chance […]
Australian new car website, CarExpert.com.au has today completed the strategic acquisition of PriceMyCar.com.au, accelerating the company from online publisher to new car marketplace. The acquisition is for 100 per cent of the business at a purchase price of $4 million. This is a mixture of an upfront payment with a two-year earn-out period which will […]
The IKEA Festival, a global celebration of life at home taking place from 26 August – 10 September 2022, will showcase creativity and inventiveness at home, from around the world. Built on the theme ‘From Dreaming to Doing’, the festival, which takes place both online and in every IKEA store in Australia, aims to inspire […]
Crowe LLP, a public accounting, consulting and technology firm in the U.S. with offices around the world, has debuted a new integrated brand platform entitled “Embrace Volatility.” The campaign, which seeks to flip the perception that volatility is something to fear to something that creates opportunity, was developed by StrawberryFrog in its first project for […]
Digital experience platform (DXP) provider Optimizely has announced it was named a Strong Performer in The Forrester WaveTM: Marketing Resource Management, Q3 2022. The report states that, “Welcome’s legacy in content marketing and editorial shines through in its ample content and people management offerings. And its superior innovation roadmap plans, to employ AI for content […]
Having racked up over 1 million paying subscribers since the release of Snapchat+, a paid subscription service complementing the communication app, Snapchat has announced a number of new features to further reward its user base. The newly added services include priority story replies, which highlights a users responses to Snap Stars; an option to show […]
Global content creator company Jellysmack today announced the signing one of Australia’s top food creators, Ann Reardon (pictured) from How to Cook That, to its Creator Program. Food is one of Jellysmack’s most popular content verticals and its 100 culinary creator partners generated 20 billion views globally last year. This year alone, Jellysmack has added […]
Shareholders are advised that the Board of Seven West Media has approved an on-market buyback of up to 10 per cent of shares on issue. The on-market share buyback program will be conducted on an opportunistic basis over the coming 12 months. The news follows the release of SWM’s end-of-year numbers this morning. Read all […]
Take a pictorial tour of Thinkerbell's new offices. However, we have studiously avoided the lavatories & torture room.
BuzzFeed, Inc. today announced that Lighthouse, an offering for advertisers across its platforms that brings brands closer to its audience, is now available to clients internationally. Lighthouse leverages BuzzFeed’s tech-powered foundation and diverse array of content across BuzzFeed, Inc. – which includes BuzzFeed Entertainment, BuzzFeed News, Tasty, HuffPost and Complex Networks – to provide advertisers […]
News Corp Australia has today launched a six-week cost of living editorial series, Smart Savers, to help its audiences make informed decisions to navigate the rising cost of living. According to News Corp Australia research consumers are spending, on average, 60 per cent of their incomes on bare essentials including food, fuel, housing and insurance […]