Appscore has appointed former SAP, Oracle and Adobe digital expert Gene Isaacs to the role of Senior Digital Strategist to bolster its already strong senior leadership team. Isaacs has 17 years of experience and was most recently at Bluewolf, an IBM iX company.
With the exponential growth of Appscore in recent years, Isaacs has been appointed to manage channel relationship and engagement with major client Telstra, specifically working on Telstra Business and Telstra Government and Enterprise Service business units around strategy execution for mobility and digital services.
Isaacs said, “After many years in the industry and with an extensive industry network, I have been aware of Appscore and its emergence in the market over the past six year. When I was approached to join the team, I didn’t hesitate.
“It’s a great company with a great culture and team who believe that they can change the world and then work out ways to do it”.
Appscore founder Alex Louey added, “The appointment of Isaacs is reflective of the overall growth Appscore continues to experience. We have worked with many clients to take their existing analog businesses into the digital age and help them thrive online and on mobile. As we continue to grow, having the right people in place is critical not only for our success but also to ensure the customer service experience clients have come to expect.
“Appscore has built a strong ecosystem of partners and the addition of Isaacs in the enterprise team is a great opportunity for us to continue to educate, inform and show clients that mobile business models work and that Appscore can get them there.”
Isaacs’ appointment reflects the ongoing growth and success of Appscore who are on track to achieve revenue projections of $25 million in 2017.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]