Appscore has appointed former SAP, Oracle and Adobe digital expert Gene Isaacs to the role of Senior Digital Strategist to bolster its already strong senior leadership team. Isaacs has 17 years of experience and was most recently at Bluewolf, an IBM iX company.
With the exponential growth of Appscore in recent years, Isaacs has been appointed to manage channel relationship and engagement with major client Telstra, specifically working on Telstra Business and Telstra Government and Enterprise Service business units around strategy execution for mobility and digital services.
Isaacs said, “After many years in the industry and with an extensive industry network, I have been aware of Appscore and its emergence in the market over the past six year. When I was approached to join the team, I didn’t hesitate.
“It’s a great company with a great culture and team who believe that they can change the world and then work out ways to do it”.
Appscore founder Alex Louey added, “The appointment of Isaacs is reflective of the overall growth Appscore continues to experience. We have worked with many clients to take their existing analog businesses into the digital age and help them thrive online and on mobile. As we continue to grow, having the right people in place is critical not only for our success but also to ensure the customer service experience clients have come to expect.
“Appscore has built a strong ecosystem of partners and the addition of Isaacs in the enterprise team is a great opportunity for us to continue to educate, inform and show clients that mobile business models work and that Appscore can get them there.”
Isaacs’ appointment reflects the ongoing growth and success of Appscore who are on track to achieve revenue projections of $25 million in 2017.
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]