Appscore has appointed former SAP, Oracle and Adobe digital expert Gene Isaacs to the role of Senior Digital Strategist to bolster its already strong senior leadership team. Isaacs has 17 years of experience and was most recently at Bluewolf, an IBM iX company.

With the exponential growth of Appscore in recent years, Isaacs has been appointed to manage channel relationship and engagement with major client Telstra, specifically working on Telstra Business and Telstra Government and Enterprise Service business units around strategy execution for mobility and digital services.

Isaacs said, “After many years in the industry and with an extensive industry network, I have been aware of Appscore and its emergence in the market over the past six year. When I was approached to join the team, I didn’t hesitate.

“It’s a great company with a great culture and team who believe that they can change the world and then work out ways to do it”.

Appscore founder Alex Louey added, “The appointment of Isaacs is reflective of the overall growth Appscore continues to experience. We have worked with many clients to take their existing analog businesses into the digital age and help them thrive online and on mobile. As we continue to grow, having the right people in place is critical not only for our success but also to ensure the customer service experience clients have come to expect.

“Appscore has built a strong ecosystem of partners and the addition of Isaacs in the enterprise team is a great opportunity for us to continue to educate, inform and show clients that mobile business models work and that Appscore can get them there.”

Isaacs’ appointment reflects the ongoing growth and success of Appscore who are on track to achieve revenue projections of $25 million in 2017.