AppNexus, independent advertising technology company, has announced the availability of LinkedIn display inventory through the AppNexus platform.
With the announcement, advertisers can now target LinkedIn’s premium audience of more than 450 million professionals through AppNexus’ open and private auction buying options. The announcement represents continued momentum for AppNexus, as it partners with the world’s most influential publishers to leverage the AppNexus Publisher Suite, the industry’s only open and transparent full-stack publisher product suite.
“We are incredibly excited that LinkedIn has chosen to adopt AppNexus’ Publisher Suite to sell LinkedIn Display Ads. We see this integration as a tremendous opportunity for programmatic buyers on our platform to access LinkedIn’s premium viewable inventory with unmatched professional audience targeting,” said Brian O’Kelley, CEO of AppNexus.
AppNexus’ core real-time decisioning platform, and the suite of publisher products that it supports, is enabling LinkedIn to harness its audience data to engage professionals, industry thought leaders and decision-makers in a privacy-safe way.
“It’s a natural evolution of our business to extend our programmatic inventory to the AppNexus platform,” said Russell Glass, VP of Product at LinkedIn. “AppNexus will help us build upon our programmatic offering through its open APIs, as well as help us meet our goal of connecting more buyers with our premium professional audience.”
O’Kelley added: “As top tier publishers like LinkedIn power more of the internet’s highly personalised content, AppNexus is uniquely positioned to enable our clients to leverage data science and algorithms to own, use, and learn from their data. By creating a data loop that drives personalised content and marketing, we’re enhancing the online experience and choices of end consumers, while empowering publishers to monetize their content and helping advertisers deliver the right message to the right audience at the right time and cost.”