AppNexus Announces The Availability Of LinkedIn Display Inventory

BELCHATOW, POLAND - APRIL 10, 2014: Closeup photo of Linkedin icon on mobile phone screen. Popular social network.
SHARE
THIS



AppNexus, independent advertising technology company, has announced the availability of LinkedIn display inventory through the AppNexus platform.

With the announcement, advertisers can now target LinkedIn’s premium audience of more than 450 million professionals through AppNexus’ open and private auction buying options. The announcement represents continued momentum for AppNexus, as it partners with the world’s most influential publishers to leverage the AppNexus Publisher Suite, the industry’s only open and transparent full-stack publisher product suite.

“We are incredibly excited that LinkedIn has chosen to adopt AppNexus’ Publisher Suite to sell LinkedIn Display Ads. We see this integration as a tremendous opportunity for programmatic buyers on our platform to access LinkedIn’s premium viewable inventory with unmatched professional audience targeting,” said Brian O’Kelley, CEO of AppNexus.

AppNexus’ core real-time decisioning platform, and the suite of publisher products that it supports, is enabling LinkedIn to harness its audience data to engage professionals, industry thought leaders and decision-makers in a privacy-safe way.

“It’s a natural evolution of our business to extend our programmatic inventory to the AppNexus platform,” said Russell Glass, VP of Product at LinkedIn. “AppNexus will help us build upon our programmatic offering through its open APIs, as well as help us meet our goal of connecting more buyers with our premium professional audience.”

O’Kelley added: “As top tier publishers like LinkedIn power more of the internet’s highly personalised content, AppNexus is uniquely positioned to enable our clients to leverage data science and algorithms to own, use, and learn from their data. By creating a data loop that drives personalised content and marketing, we’re enhancing the online experience and choices of end consumers, while empowering publishers to monetize their content and helping advertisers deliver the right message to the right audience at the right time and cost.”

Please login with linkedin to comment

Digital Platform Nestle

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]