B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AFL
  • AI
  • Married At First Sight
  • Pinterest
  • NRL
  • News Corp
  • Channel 10
  • oOh!Media
  • Cairns Hatchlings
  • Anthony Albanese
  • WPP
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: AppNexus Announces The Availability Of LinkedIn Display Inventory
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > AppNexus Announces The Availability Of LinkedIn Display Inventory
Media

AppNexus Announces The Availability Of LinkedIn Display Inventory

Rochelle Burbury
Published on: 28th September 2016 at 9:15 AM
Rochelle Burbury
Share
2 Min Read
SHARE

AppNexus, independent advertising technology company, has announced the availability of LinkedIn display inventory through the AppNexus platform.

With the announcement, advertisers can now target LinkedIn’s premium audience of more than 450 million professionals through AppNexus’ open and private auction buying options. The announcement represents continued momentum for AppNexus, as it partners with the world’s most influential publishers to leverage the AppNexus Publisher Suite, the industry’s only open and transparent full-stack publisher product suite.

“We are incredibly excited that LinkedIn has chosen to adopt AppNexus’ Publisher Suite to sell LinkedIn Display Ads. We see this integration as a tremendous opportunity for programmatic buyers on our platform to access LinkedIn’s premium viewable inventory with unmatched professional audience targeting,” said Brian O’Kelley, CEO of AppNexus.

AppNexus’ core real-time decisioning platform, and the suite of publisher products that it supports, is enabling LinkedIn to harness its audience data to engage professionals, industry thought leaders and decision-makers in a privacy-safe way.

“It’s a natural evolution of our business to extend our programmatic inventory to the AppNexus platform,” said Russell Glass, VP of Product at LinkedIn. “AppNexus will help us build upon our programmatic offering through its open APIs, as well as help us meet our goal of connecting more buyers with our premium professional audience.”

O’Kelley added: “As top tier publishers like LinkedIn power more of the internet’s highly personalised content, AppNexus is uniquely positioned to enable our clients to leverage data science and algorithms to own, use, and learn from their data. By creating a data loop that drives personalised content and marketing, we’re enhancing the online experience and choices of end consumers, while empowering publishers to monetize their content and helping advertisers deliver the right message to the right audience at the right time and cost.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Digital Platform, Nestle
Share
Rochelle Burbury
By Rochelle Burbury
Follow:
Rochelle Burbury is an award-winning journalist and editor with over 25 years of experience in media and communications.  She is the former Marketing & Media Editor for B&T as well as the Australian Financial Review, The Australian, and The Sydney Morning Herald, and Consulting Editor for AdNews. In 2023, she won B&T's Best of the Best in PR and in 2024 featured in the B&T Women in Media Power List. Rochelle’s extensive experience makes her a valuable contributor to B&T.

Latest News

Vogue Australia Unveils ‘Vogue Vanguard’ Show & American Express Team Up With Ksubi To Join In On The Fun For AFW Afterparty
12/05/2025
Nine & World Rugby Sign Multi-Tournament Deal, Which Sees Nine Secure The World Cup
12/05/2025
Anika Wells Ascends As New Communications Minister With Major Media Reforms On The Horizon
12/05/2025
Weekend TV Ratings: Aussies Escape Dreary Weather With Tom Hanks-Narrated ‘The Americas’ & Travel Guides’ Trip To Tahiti
12/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?