The Christmas campaign is an ad for Apple iPad’s and comes with the tagline ‘Sometimes, the best gifts can come from the most unexpected places.’
Apple has unveiled its newest ad for the Christmas period and get your tissues ready because it’s a real tear-jerker.
The three minute film follows the story of a family and how they cope with their first holiday with their wife, mother and grandmother.
Watch the emotional spot below.
It is accompanied by Michael Giacchino’s Married Life composition, which is known as the theme from the Disney Pixar film Up.
‘The Surprise’ was created by Apple’s agency TBWA\Media Arts Lab. A 60-second cut will be created for broadcast.