Apple’s new iPad Pro is one hell of a tablet.
The powerful device is being described (by Apple admittedly) as a “magic piece of glass”, equipped with an ultra powerful A12Z Bionic chip, ultrawide camera lens, studio quality microphones and LiDAR Scanner.
To unveil the new device, Apple has released an equally impressive ad, taking a jab at the ‘traditional’ ways we have used our computers.
As well as showing kids in the backseat of a car playing on the device with an Xbox controller, the ad also depicts the design and electronic signature capabilities of the tablet.
As has come to be expected with Apple products, the iPad Pro errs on the expensive side.
In Australia, the 11-inch iPad Pro starts at an RRP of AU$1329 for the Wi-Fi model and AU$1579 for the Wi-Fi + Cellular configuration.
Pricing is dependent on storage. If you go for the highest amount of storage available (1TB), the iPad Pro will cost you AU$2179.
Apple also released a second ad for the iPad Pro.
Titled, ‘Your next computer is not a computer’, the ad again flaunts the powerful technology that is inside the new device.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]