On the same day Samsung unveiled details of is new phones and watches comes Apple’s latest spot to promote Series Four of its watch range.
The stunning spot, called “Flight”, sees a jogger being swept up and sent to the heavens all thanks to the digital gadgetry on her wrist.
The ad is set to debut in the UK during the Brit Awards (think the ARIAs but with better acts).
It’s the work of famed director Jonathan Glazer (Under the Skin and Sexy Beast) and stars 32-year-old Finn Inka Tiitto who is apparently a professional “air dancer” and indoor skydiving champion.
Check out the rather uplifting spot below: