This Apple Store Sells Real Apples

This Apple Store Sells Real Apples

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London's Borough Market took the piss out of Apple with a pop-up store selling real apples, not the technological kind.


Don’t come looking for free WiFi. This Apple Store doesn’t have it.

That’s because it sells real apples — the non-technological kind.

London’s Borough Market, one of the oldest markets in the U.K., is marking its 1,000th anniversary this year. (Yes, it’s been around for a millennium.) As part of the celebrations, it treated shoppers to a delightful concept —creating a “Real Apple Store” for the weekend that was a clever copy of Apple’s iconic retail establishments.

Read the full article here.

Image via Adweek.

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