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Reading: Apple Spruiks Its M4 Chip In Strange Weightlifting-Come-Rhythmic Gymnastics Film
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B&T > Campaigns > Apple Spruiks Its M4 Chip In Strange Weightlifting-Come-Rhythmic Gymnastics Film
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Apple Spruiks Its M4 Chip In Strange Weightlifting-Come-Rhythmic Gymnastics Film

Staff Writers
Published on: 1st November 2024 at 11:52 AM
Staff Writers
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Apple has released a new short film talking up the performance of the M4 chip that powers its MacBook Pro. 

The spot features a weightlifter who transforms into a dancer, chucking his barbell around as if it were as light as a feather.

It’s set to “You Gotta Be” by Des’ree.

It’s a bit weird, frankly. But it follows hot on the heels of another stop-motion piece talking up its Mac Mini.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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