Apple may be sweating on the success of its newly released eight and X iPhones, but its annual Christmas commercial hits the festive spot perfectly.
The ad follows a young woman, plugged into her X, dancing along a snow-covered street when she falls into the arms of a brooding stranger. Apparently, the two dancers in the ad are actually married in real life.
The ad’s all set to Sam Smith’s haunting Palace from his newly-released album and finishes with the very non-Christmasy message, “Move someone this holiday.” Check out the ad below.
News Corp Australia and Woolworths today announced a joint national campaign to support Feed Appeal amid a sharp jump in the number of Australians suffering economic hardship from COVID-19 and seeking food relief. Feed Appeal, a national not-for-profit organisation that provides capacity and capability grants to local food relief charities, has reported a 50 percent […]
Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]