Apple Pay Launches In Australia, For Amex Users Only

Apple Pay Launches In Australia, For Amex Users Only
SHARE
THIS



Tech giant Apple has unleashed Apple Pay into the Australia market, the contactless payment system will be available on all Apple iPhone, iPad or Apple Watches. The catch? It’s only Amex card users can use it.

Just like a credit card, Apple Pay doesn’t rely on the Internet to make transactions. When a card is registered to use Apple Pay, it generates an unique code that is not the three-digit security code on the back of your phone or your PIN. It also uses a dynamic security code for each transaction, so if the store’s security is hacked your credit card is still secure.

Amex has about 17 per cent market share in credit cards in Australia,that’s an estimated 6.8 million cards in circulation out of about 42 million cards in total.

The second catch with Apple Pay is that only Amex users whose card was issued by Amex can use the card less system. This means the estimated 1.9 million Amex cards issued by banks with Visa and MasterCard linked to the same account will not be able to use the system.

The product, which launched in the United States a year ago, was rolled out in Canada on Wednesday. Spain, Hong Kong and Singapore will follow in 2016.

American Express payments are accepted, in stores such as: David Jones, Myer, Coles, Woolworths, Target, Bunnings and Shell.

Please login with linkedin to comment

Luke Starr

Latest News

Broadcaster Forced To Apologise After Reporter Threatens To Beat Up Heckler
  • Media

Broadcaster Forced To Apologise After Reporter Threatens To Beat Up Heckler

British broadcaster ITV has been forced to apologise after one of its journalists was filmed threatening to beat up a young man who’d allegedly heckled him while he was attempting to deliver a live cross. As reported on B&T on Monday, journalist Callum Watkinson was reporting live from the British city of Birmingham when young […]

by B&T Magazine

B&T Magazine
A Road Map To The Right Marketing Combination
  • Opinion

A Road Map To The Right Marketing Combination

In this guest post, Dan Hojnik (pictured below), head of strategy and planning at Involved Media, argues that brand and performance are more closely linked than many marketers care to admit… I remember trying to explain the benefits of brand and performance marketing working together early on in my career only to have a strong-headed […]

Opinion

by B&T Magazine

B&T Magazine
10 ViacomCBS And Football Australia Announce Largest Socceroos And Matildas Broadcast Deal Ever
  • Media

10 ViacomCBS And Football Australia Announce Largest Socceroos And Matildas Broadcast Deal Ever

10 ViacomCBS and Football Australia today announced a landmark media rights agreement which will see all the Australian National Teams and the FFA Cup matches broadcast across Network 10 and Paramount+. The agreement, which encompasses the media rights for all national teams (Socceroos, Westfield Matildas, Young Socceroos, Young Matildas, Joeys, and Westfield Junior Matildas) owned […]

A Home For Marketing: How Medibank Centralised Their Marketing Operations For An Agile World
  • Partner Content

A Home For Marketing: How Medibank Centralised Their Marketing Operations For An Agile World

With a goal to provide Australians with “Better Health for Better Lives”, Medibank is Australia’s leading private health insurer, with more than 3.7 million customers through the Medibank and ahm brands. In addition to private health insurance, the Medibank group also offers a suite of diversified insurance products including travel, life and pet insurance. With […]

Partner Content

by B&T Magazine

B&T Magazine
Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose
  • Campaigns

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose

Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine Promotes Jo Clasby To Commercial Director, Publishing
  • Marketing

Nine Promotes Jo Clasby To Commercial Director, Publishing

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]