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Reading: Apple Leaps Into Action & Showcases A Lazarus-Esque Lizard
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B&T > Campaigns > Apple Leaps Into Action & Showcases A Lazarus-Esque Lizard
CampaignsTechnology

Apple Leaps Into Action & Showcases A Lazarus-Esque Lizard

Tom Fogden
Published on: 23rd January 2023 at 2:39 PM
Tom Fogden
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Apple recently released two ads with the Verizon in the US espousing the virtues of its iPhone 14 models — principally that it can film a sports day with ease and unsend your poorly considered messages.

The first ad, “Action mode,” shows a mum recording her son’s sports day race with its new Action Mode featured turned on. With the featured turned on, the mum is able to record the race in full clarity, despite the phone jumping around as she runs alongside.

https://www.youtube.com/watch?v=tRPqGf8nc4g&ab_channel=Apple

The second spot, “R.I.P. Leon,” shows a man sending a text telling someone he couldn’t save their pet lizard. However, as soon as he sends the message, the lizard springs back to life. Fortunately, thanks to iMessage — note the blue chat bubbles — he was able to quickly unsend the message.

https://www.youtube.com/watch?v=t2n0ykn4AKw&ab_channel=Apple

Both ads are a great watch and distinctly Apple produced by TBWA\Media Arts Lab.

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Tom Fogden
By Tom Fogden
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Tom is B&T's editor and covers everything that helps brands connect with customers and the agencies and brands behind the work. He'll also take any opportunity to grab a mic and get in front of the camera. Before joining B&T, Tom spent many long years in dreary London covering technology for Which? and Tech.co, the automotive industry for Auto Futures and occasionally moonlighting as a music journalist for Notion and Euphoria.

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