Apple recently released two ads with the Verizon in the US espousing the virtues of its iPhone 14 models — principally that it can film a sports day with ease and unsend your poorly considered messages.
The first ad, “Action mode,” shows a mum recording her son’s sports day race with its new Action Mode featured turned on. With the featured turned on, the mum is able to record the race in full clarity, despite the phone jumping around as she runs alongside.
https://www.youtube.com/watch?v=tRPqGf8nc4g&ab_channel=Apple
The second spot, “R.I.P. Leon,” shows a man sending a text telling someone he couldn’t save their pet lizard. However, as soon as he sends the message, the lizard springs back to life. Fortunately, thanks to iMessage — note the blue chat bubbles — he was able to quickly unsend the message.
https://www.youtube.com/watch?v=t2n0ykn4AKw&ab_channel=Apple
Both ads are a great watch and distinctly Apple produced by TBWA\Media Arts Lab.
