Apple has launched its latest spot promoting the security of Face ID, and for a brand worth over one trillion bucks, the ad appears fairly low-budget (yet nonetheless creative).
Apple often touts its Face ID feature as far more secure than Touch ID, which it highlights in its newest campaign.
The latest 40-second shows a man resting peacefully when he gets a notification on his iPhone. Without having to interrupt his chill-session, the man is able to use Face ID to look at the notification without needing to use a fingerprint to unlock his phone.
For a seemingly low-budget ad, it’s quite creative, and it’s interesting to see Apple underselling Touch ID. However, its latest generation of iPhones all feature Face ID, so the move does make sense.
Check out the spot for yourself.