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Reading: Apple Delves Into The Vortex Of The Human Mind For Daring New iPhone Spot
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B&T > Advertising > Apple Delves Into The Vortex Of The Human Mind For Daring New iPhone Spot
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Apple Delves Into The Vortex Of The Human Mind For Daring New iPhone Spot

Staff Writers
Published on: 11th July 2018 at 10:45 AM
Staff Writers
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Following on from reports on B&T yesterday that Apple iPhone users are generally wealthier and the phone considered a status symbol by users comes a new spot from Apple touting the merits of its X model’s face recognition software.

The rather eccentric ad sees the young male protagonist attempting to remember a password he only created hours ago via a high stakes game show. The premise being face recognition is a whole lot easier than remembering the name of your car spelt backwards.

Like most Apple ads, the agency behind the work has not been credited; however, it’s definitely a radical departure from recent spots promoting its latest iPhone range that have tended to be all-singing, all-dancing affairs. Check out the work below:

https://www.youtube.com/watch?v=vcsGu9ug9J4

 

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TAGGED: Ad campaigns, Apple, iPhone
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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