Apple Delves Into The Vortex Of The Human Mind For Daring New iPhone Spot

Apple Delves Into The Vortex Of The Human Mind For Daring New iPhone Spot

Following on from reports on B&T yesterday that Apple iPhone users are generally wealthier and the phone considered a status symbol by users comes a new spot from Apple touting the merits of its X model’s face recognition software.

The rather eccentric ad sees the young male protagonist attempting to remember a password he only created hours ago via a high stakes game show. The premise being face recognition is a whole lot easier than remembering the name of your car spelt backwards.

Like most Apple ads, the agency behind the work has not been credited; however, it’s definitely a radical departure from recent spots promoting its latest iPhone range that have tended to be all-singing, all-dancing affairs. Check out the work below:

 




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