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Reading: Apple Goes Back To The Future In Glorious Campaign For Its 400-Buck AirPods Pro
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B&T > Campaigns > Apple Goes Back To The Future In Glorious Campaign For Its 400-Buck AirPods Pro
CampaignsMedia

Apple Goes Back To The Future In Glorious Campaign For Its 400-Buck AirPods Pro

Staff Writers
Published on: 1st November 2019 at 10:10 AM
Staff Writers
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To mark the launch of the new and improved AirPods Pro (selling for $A399), Apple has launched a familiar-looking out-of-home campaign.

The new campaign by TBWA\Media Arts Lab features dancers moving along to their AirPods on select walls, billboards, buildings and stories around the world.

Apple actually kicked off the campaign last week, before the new AirPods had been revealed, and has only added the wireless headphones and Apple branding this week (see image below).

apple before and after

As well as the billboards, Apple also ran a projection on the side of a Fifth Avenue building in  New York.

The AirPods Pro display at Apple Fifth Ave is live!! It’s a 30-second loop and definitely captures that larger than life feeling. @MichaelSteeber pic.twitter.com/m1tiuuRCgB

— Christopher Ward (@mb_chris) October 31, 2019

Apple’s new dancers are reminiscent of the famous silhouette dancers the company used to promote the iPod in the mid 2000s.

And while the dancers have now come out of the shadows, importantly for Apple, the headphones have lost the long cords that feature so heavily in the old ads.

The latest AirPods ads follow on from the wildly successful ‘Bounce’ campaign, also by TBWA\Media Arts Lab.

https://www.youtube.com/watch?v=yyNtm0LZiKc

Despite the shiny Apple marketing, the new AirPods Pro, which feature noise-cancelling technology, will still set you back $399.

 

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TAGGED: airpods, Apple, campaign
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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