Apple has been under heavy scrutiny as it seems to be going after applications on its online store that have not received updates in quite a while, taking them down from its online store.
Creators and app developers took to social media with screenshots of notices that the company had sent directly to their email accounts, by which it warned them that they had 30 days to provide an update otherwise they would be taken down.
“This app has not been updated in a significant amount of time and is scheduled to be removed from sale in 30 days,” says the email titled App Store Improvement Notice. “No action is required for the app to remain available to users who have already downloaded the app.
“You can keep this app available for new users to discover and download from the App Store by submitting an update for review within 30 days. If no update is submitted within 30 days, the app will be removed from sale.”
I feel sick. Apple just sent me an email saying they’re removing my free game Motivoto because its more than 2 years old.
It’s part of their App improvement system.
This is not cool. Console games from 2000 are still available for sale.
This is an unfair barrier to indie devs. pic.twitter.com/7XNcLfiEcR
— Protopop Games (@protopop) April 23, 2022
This bit of information was not received well by several app creators who were quick to express their feelings on social media. A good example was Protopop games developer Robert Kabwe who shared his disbelief at this change in policy by stating that “…games from 2000 are still available for sale. This is an unfair barrier for indie devs.”
Kostas Eleftheriou, who developed and published the FlickType Keyboard app for the visually impaired, added that his creation was also removed from the Apple Store because he had not updated it in over two years, adding that there are games still on the platform such as Pocket God which have not received any updates for close to seven years.
Apple also removed a version of my FlickType Keyboard that catered specifically to the visually impaired community, because I hadn’t updated it in 2 years.
— Kosta Eleftheriou (@keleftheriou) April 23, 2022
This new change in policy is part of Apple’s strategy to improve its App Store, which was announced in 2016, with the US tech company pointing out: “We are implementing an ongoing process of evaluating apps, removing apps that no longer function as intended, don’t follow current review guidelines, or are outdated.”
Google have already stated that they will be following a similar approach to their Google Play Store with applications that “don’t target an API level within two years of the latest major Android release version.”
The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]
A new public awareness campaign has launched which aims to educate sexually active young people around new consent laws. Called “Make no doubt” the ads are for the NSW Government and have been launched ahead of a major change to sexual consent laws set to come into effect in NSW from June the 1st. The […]
Alexa continues to learn and lap up Australian culture, with Amazon today announcing the addition of new ‘Strayan slang to her vocabulary. From well-worn phrases like “Dog’s Eye” to emerging social-media slang like “Bachelor’s Handbag”, Alexa’s latest lessons are part of her ongoing Aussie education and make it even easier for her to understand her […]
Less than half the Australian population (44 percent) are familiar with the metaverse, while only 36 percent express positive feelings about engaging with extended reality in daily life, a new global survey conducted by Ipsos for the World Economic Forum finds. Globally, about half of adults across 29 countries say they are familiar with the […]
A new US study of 100 major brands with annual marketing budgets in excess of $US50 million ($A70 million) has found a worrying mismatch between creative and media spends. Creative management platform Smartly.io released the survey called Releasing the Power of Digital Creative. You can read the study HERE. While 89 per cent of the […]
Asian marketing communications agency Bastion Asia has announced a strategic partnership with one of Shanghai’s leading PR agencies, Adventi, to drive greater digital and marketing innovation for Australian brands seeking to engage with Chinese audiences. Adventi, a marketing and communications agency specialising in luxury brands, is known for bringing some of Europe’s biggest luxury brands […]
Engine Creative has reinvented the missing person poster – re-thinking the standard design and introducing a high-impact live portrait – for UK charity Missing People to coincide with International Missing Children’s Day. The striking, high-tech digital posters show a ‘live’ image of the missing person appearing to move their eyes, smile and make facial expressions. […]
LinkedIn, the world’s largest professional network, has today launched the latest iteration of its #ConversationsForChange initiative with a new content series in partnership with Indigenous-led creative consultancy, Campfire X. The three-part series, titled ‘Change Starts With’, aims to highlight the often subtle, everyday moments that can impact Indigenous Australians in the workplace. The campaign encourages […]
Microsoft’s Build conference for developers that took place yesterday showcased several important additions to the US tech giant’s PC software that will soon be released to the public. During the presentation, which was live-streamed for audiences all around the world, the company revealed their plans for various programs such as Teams. Microsoft will soon be […]
Collective Campus, Australian innovation consultancy and start-up accelerator, is spinning off Metarise – a web3 venture fund and tokenized start-up accelerator focused on bringing web3 projects to life across Asia-Pacific. Having run numerous web2 accelerators in partnership with brands such as Microsoft, Village Roadshow, Charter Hall, and Mills Oakley, Metarise’s ANZ Launchpad will be run […]
The popular video sharing platform TikTok is showing agencies its unique potential as a place to share their products with its latest #TikTokMadeMeBuyIt campaign, which is becoming increasingly appealing with audiences and users. During the pandemic, TikTok became one of the breakout social media outlets, rapidly rising in account numbers as people all across the […]